Matt Kuchin
Social Media Manager
Austin | United States
Skills
No information
Industries
Moto & Powersports
Snow
Surf
Wake
In my own words
— MattProfile Headline: Thrive in content storytelling.
Ex-bullfighter turned marketing ace. Western Industry and Powersports marketing leader.
Professional Summary:
I thrive in storytelling. I believe a brand is only as good as the story it tells and the audience that story reaches. I specialize in organic growth through content marketing, social media strategy, high-impact events and creative direction. I have a keen interest in photography and videography and the impact those mediums have on our ability to create stories. Pair that with the action found in the western industry and in powersports, I’ll give you results the drive traffic and sales.
With over 13 years of marketing experience in the rodeo and powersports industry, I’m not afraid to take the bull by the horns.
I take pride in fulfilling out company's objectives by increasing sales and bringing customers through the door or to the website in an effort to give the people the best experience possible.
Trajectory
Apr 2022 — Now
Social Media Manager · RumbleOn
With over 60 locations, RumbleOn is the Nation's largest powersports ownership group. RumbleOn is on the forefront of changing the powersports industry by making it easier for consumers to buy and sell their vehicle, and developing new technology for dealerships to make purchasing a quicker and hassle free experience. My team was brought in to revamp, resurrect, and create engaging content.
•Create a social media strategy
•Assist with social media voice, content, strategy with all 60 dealerships
•Create macro and micro content for multiple platforms
•Developed content for ads, long form videos
•Establish an influencer program
•Schedule content shoots
•Track analytics for page engagement
•Create a social media calendar
•Manage a team of three
Nov 2020 — Apr 2022
Marketing Director · Texas Harley-Davidson
Texas Harley is a top six dealership in the nation. Falling short of the top ranks in the last two years, I
was brought in to increase engagement, sales, digital footprint, and on site events. During the first
quarter, we rank number one in the state and fourth in the nation. We are on pace to set new store
records for gross profit and grow our digital footprint 25%.
• Managed PPC vendor, budgets and results
• Created videos and photography content for daily social media posts and promotional assets
• Have Increased engagement 27% across multiple social media channels
• Developed a business plan that has increased sales 3x in Q1
• Increased SEO and SEM 41%
• Assist with marketing plans for two dealerships in our ownership group
Jan 2017 — Oct 2020
Chief Marketing Officer · AGEX Inc.
AGEX Is the premier Marketplace for cattle, connecting buyers and sellers In a seamless, safe, and efficient transaction. As a start-up, organic growth was key. I built a content marketing strategy that drove engagement 3x within the first year and increased sales 4x by our third year. I am the primary stakeholder for all marketing assets, new customer acquisition, product .sales and expansion of our free application.
• Community development and customer relations
• Created and implemented digital campaigns including social media strategy and engagement, PPC, SEO and SEM
• Content creation of all promotional assets including video, print and photography
• Direct mail campaigns
• Application development and delivery
• Developed a strategic plan for social media Influencers and cross-branding
• Measured all analytics from organic and paid campaigns to develop new goals
Jan 2016 — Jan 2017
Marketing Manager · Woods Fun Center
I led the marketing initiatives that helped propel the dealership to rank among the top 5 in the nation. Notable accomplishments include developing special events to increase community exposure. Authored the sales training program used by America's Powersports and managed all digital marketing.
• Updated and managed multiple dealership websites
• Managed PPC vendors, budgets and results
• Created all promotional assets and content including videos and photography
• Executed and analyzed posts across all social channels
• Developed promotional and editorial calendar
• Managed all paid social media campaign across Facebook and Instagram
• Wrote and created weekly promotional emails for 2 dealership, growing the subscriber list to 20k
• Coordinated and executed all off-site and on-site events to drive community engagement
Apr 2010 — Dec 2015
Business Manager · Central Texas Harley-Davidson
Prior to being promoted to marketing manager. I began at Americans Powersports in sales before quickly moving up to sales training and management helping maintain their spot as a top 5 dealership in the nation.
• Motorcycle sales, met and exceed quota each month
• Wrote the sales training program for the corporation that is used at all 5 dealerships
• Developed 2-week on-boarding program, and ongoing weekly sales training
• Trained sales dept. on internal CRM
• Sales recruiting and hiring
May 2009 — Apr 2011
Owner · Shred Watersports
Created the first Wakeboarding instructional service in Eastern Washington. Ran all aspects of the company; marketing, budget, advertising, sales, accounting, maintenance of equipment.
• Established the first local wakeboarding school in the area
• Built a network of referral sources and designed graphics and branding materials
• Created and executed a business & marketing plan
• Instructed safety and performance individual and group classes
Apr 2009 — Apr 2010
OWNER, TRAINER · SHRED WATERSPORTS
-Established the first locally owned wakeboarding school in Eastern Washington
-Built a network of referral sources
-Designed graphics and branding materials
-Created and executed a business strategy and marketing plan
-Instructed safety and performance individual and group classes
Activity
Education history
Central Washington University
Communication | 2003 - 2006
