Matt Keenan

• Lead a team of International Sales Executives, Business Planners, Sales Operations, Merchandising and Design teams, to develop, apply and oversee brand, marketing, product and account strategy across channel, geography, and retailer. • Drove operational excellence and sales process improvement. • Developed / Implemented a comprehensive GTM plan, strategy and execution adopted and used now globally. • Influenced both cross functionally and vertically within the industry and marketplace and negotiate complex retail agreements. • Developed and executed the process of realistic and accurate scenario planning, forecasting, seasonal initiatives and business analysis. • Spearheaded an entire top to bottom brand reset from pricing structure, development, product and execution. • Lead, coach, mentor and inspire all my teams of 60 people both domestically and internationally. • Lead the logistical overhaul from planning and execution in the transferring from a 3PL model to a 1PL model, including a restructure of internal shipping and storage of international goods. • Created exclusive growth opportunity SMU capsules for Tilly’s and Urban Outfitters • Took the brand from refresh to profitability in 18 months and increased margin over the brands top categories by 160%. YOY Revenue up 56%, RTV under 3%.

• Built strong top to bottom financial plans that outline and focus on growth opportunities for account that will deliver growth and sustainable results. • Identified AO revenue opportunities that lead to over $1.3M in additional business. • Created and drove directive assortments aligned with consumer insights and leverage retail partners for maximum sales potential. • Identified opportunities and/or key item strategies for account base to differentiate retailers in the marketplace. • Comprehension of all key aspects of the account’s business and have a strong understanding of the account’s business, and how we can partner for a mutual sustainable and profitable business relationship. • Managed the logistical issues with the LB port strike and thought and worked collaboratively with CSM to work on solutions to stay on revenue track and find others ways to move product effectively. • Owned and understood accounts business to be prepared to discuss with management daily, seasonally and yearly. • Challenged and executed premium consumer experiences and ensures the brand has an elevated and integrated position with retailers. • Grew the business +46% to LY, with a cancel of 2.3% and at one growth rate of +126% to LY • Lead WSS past all internal revenue targets for 9 consectuive quarters. • Exposure and interaction with Footlocker, Dick’s and all the premium sneaker ( Supreme, Bait, Undefeated ) business while working in this role.

• Developed seasonal assortments, forecasts and scenario plans for assigned accounts using category, account, brand and marketplace knowledge. • Understanding my accounts competitors and marketplace; utilize assessments, knowledge and brand management focus to adjust and drive business plans through account. • Developed and executed strategies with accounts; including semi-annual account business plans and monthly revenue targets. • Drove revenue growth with a Nike planning approach to the core action sports business. • Largest YOY growth % for all years I was in the NIKE SB Category. • Offered to join the NIKE mentoring program and worked with the cross category sales manager on Footlocker business. • Doubled the total business year over year and left the territory +118% in the three and a half years

• Lead the sales team of 10 territory specialty reps. • Developed strong seasonal assortments and consumer relevant product for sales teams. • Managed the company’s identity and brought brand insights to life in retail environments. • Worked with designers and merchants to drive industry leading product and designs • Responsible for planning, forecasting and delivering seasonal sales goals and providing the sales team the tools to achieve the corporate financial sales targets.

• I ran all the day to day operations of three locations, managed a staff of 100 people, developed all the processes from buying, management, infrastructure and business execution. • Developed the first city's first surf camp and grew it form a gross roots free lessons class to a multi leveled, full time business employing 60 people and teaching roughly 3000 lessons over the summer months.