Matt Hricz
Design/Marketing · NBA player Larry Hughes
Saskatoon, SK
In My Own Words
<p>Founder of Rude Vogue - 2012 until 2023.</p><p>Brand was officially acquired by a Los Angeles company in August of 2023.</p><p><br></p><p><br></p>
Work Experience
Freelance Graphic Design/Marketing AND Brand Strategy
NBA player Larry Hughes2022 – Present
Graphic design and product development, as well as creating and editing product photography used for their website and social media marketing. • Marketing and brand strategy focusing on creating strong brand story, assisting in professional athlete and influencer seeding, creating and building new relationships with photographers, videographers, stylists and other designers. • Creating and managing social media content (Instagram & Tik Tok). Focusing on deep story telling Larry's time in the NBA with rare imagery, music and video from that nostalgic era of 90's & early 2000's basketball and hip hop. • Building and growing relationships with new potential vendors and retailers, as well as building relationships with new potential influencer partners such as athletes and entertainers.
Founder/Graphic Designer/Marketing
Rude Vogue2014 – 2023
Over 10 years of graphic design and product development, as well as creating and editing product photography used for website and social media marketing. Product design experience includes creating concept decks, designing logos and graphics for various garment and textile placements, including vector art and digitized DST embroidery files. Product development experience includes proficient knowledge when it comes to various print styles such as screen printing and vinyl heat pressing, as well as over 10 years of experience when it comes to detailed embroidery work. • More than 10 years of marketing and brand strategy experience for a variety of brands and professional athletes which consists of creating strong brand story, product release concepts and execution, and building strong relationships. • Extensive experience creating and running all social media content (Instagram, Twitter, Tik Tok, Facebook, Tumblr, Pinterest, LinkedIn, Youtube), which includes photoshoot concepts and direction, creating and maintaining strong relationships with photographers, videographers, stylists, hair & make up artists and post production editors. • More than 10 years of digital ad experience creating and optimizing Facebook, Instagram and Google ad campaigns, as well as Klaviyo and Mail Chimp email campaigns resulting in over $1M in total brand sales. Proficient in PPC and SEO strategy which includes back linking, keyword research and long & short tail copywriting. • Building and growing relationships with new potential vendors and retailers. Extensive knowledge regarding wholesale, meeting production deadlines, and staying within agreed upon budgets. • Over 10 years of experience packing and shipping orders, as well as all related logistics for the company, including creating exportation and certificate of origin documentation.
Founder/Graphic Designer/Marketing
Rude Vogue2014 – 2023
- In 3 years, increased website traffic by 346%, driving $1M in revenue for Rude Vogue. - Increased brand recognition by 97% in 1 year through innovative graphic design and digital marketing strategies, including NFL and NBA player relationship marketing. - In 6 months, developed branding and marketing strategy for startup, increasing website traffic by 50%.
Freelance Design & Marketing
NBA Player Larry Hughes2022 – 2023
- Graphic Design & Product Development - Creating and editing product photography utilized for website and social media marketing campaigns. - In 3 months, Larry Hughes boosted the reach of the marketing & design campaigns by 20%, driving sales by 35%. - In 6 months, Larry Hughes increased online store revenue by 25% through creative marketing initiatives.
Apparel Production Manager
ABC Clothing2018 – 2022
pparel Production - Preparing printed artwork and heat pressing large scale runs of sublimated sportswear patterns onto various fabric. Quality Control - Inspecting each garment for print ghosting, color fading, and other noticeable flaws during the production process. Increased production efficiency by 20% in 3 months, resulting in reduced costs
Store Manager
Popeye's Supplements2007 – 2013
Industry & Product Knowledge - Profound understanding of the health, fitness, and supplement industries. Leadership & Team Management - Experienced in staff recruitment, motivation, and effective leadership with task delegation.
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