Mat Kestle
Trade Marketing Specialist · Black Diamond Equipment, Ltd.
San Diego, CA
In My Own Words
I'm a marketing professional with 2 years of experience in the outdoor industry where I've gained a solid marketing foundation within a diverse role. I’ve learned how to put on huge events like the Outdoor Retail show with style, and I’ve taken old sales catalogs to new heights. I’m optimistic and energetic while also being solution-oriented, level-headed, and organized inside and out of the office. To see more of my work, please take a look at my portfolio at www.matkestle.com
Work Experience
Trade Marketing Specialist
Black Diamond Equipment, Ltd.2016 – Present
- Responsible for the creation, development and implementation of sales-enabling marketing programs, services and tools that support the global sales force during sell-in - Manage the creation, organization, and execution of biannual Outdoor Retailer trade show - Aid in overall creative, imagery, merchandising, and design for the seasonal workbooks and trade shows - Serve as liaison to external creative agencies in line with sell-in marketing programs - Produce dealer-facing marketing assets page to deliver photo, video, and other sales materials to key accounts
Marketing Assistant
Black Diamond Equipment, Ltd.2015 – 2016
- Assisted in the project management and logistics of biannual Outdoor Retailer trade show - Select, edit, and organized an assigned set of location imagery adhering to BD’s image standards - Coordinated a cross-functional team to produce and distribute all sales literature and sell-in tools - Organized and distributed all digital assets for DTC channel, wholesale website, and select retailers
Managing Editor
The Myriad2014 – 2015
- Hired by grant-winning student team to create an interactive academic journal - Coordinated rich media production, including photo and video shoots of featured researchers - Completed all photography and post-production of imagery - Created page layouts using Adobe InDesign and 3rd party publishing platform - Formatted research documents into digestible formats for a variety of audiences
