Marty Shadoan

Global Director of Digital Imagery

2021 – Present

• Directed the creation and delivery of marketing & sell-in assets for global brands (Volcom, RVCA, Billabong, Roxy, Quiksilver), producing content for 4,000+ SKUs per season across digital retail, wholesale, and e-commerce channels.

• Streamlined content production workflows, implementing automation and offshore partnerships to increase output capacity while maintaining brand consistency.

• Played key role in the adoption of Elastic Suite & NuOrder as a B2B platforms, providing retailers like Nordstrom and Macy’s with on-brand, consumer-ready imagery to enhance sell-in.

• Set global standards for creative asset development, ensuring alignment between imagery, swatch libraries, and product details for cohesive marketing campaigns.

• Produced 200+ page seasonal catalogs and digital product guides, leveraging automated systems to reduce production time and enhance accuracy.

• Partnered cross-functionally with e-commerce, merchandising, and regional marketing teams to align content strategies with brand objectives and market needs.

Global Director of Product Imagery

2023 – Present

Played key role in building out one of the Action Sports industry's leading B2B platforms (using the Elastic Suite platform) that utilizes Consumer Ready eCom imagery and assets in a B2B environment.

Maintain a Global Directive for all Studio Photography worldwide, which populates our worldwide eCom websites, Marketplaces, Retail Partners Sites, etc., with some of the best Photography in the industry.

Manage a highly skilled team of Production Artists, Photo Retouchers, Asset Managers, etc., in a manner that breeds efficiency.

Senior Manager - Global Imagery & Post Production

2021 – Present

Responsible for managing the creation of large scale, company wide sales and marketing product imagery & assets across multiple platforms including Volcom's B2B platform, consumer facing website, print catalogs, key retail partners, and more on a global level. • Manage team of Production Artists, Photographers, Sample Coordinators, and more. • Work consistently with all departments including Marketing, Sales, Accounting, IT, Retail Marketing, Key Accounts, and more to meet the ever changing needs of the overall company. • Constantly explore new ways to complete massive photography & post production work flows.

Global Manager - Product Imagery & Post Production

2018 – 2021

Responsible for managing the creation of large scale, company wide sales and marketing product imagery & assets across multiple platforms including Volcom's B2B platform, consumer facing website, print catalogs, key retail partners, and more on a global level. • Manage team of Production Artists, Photographers, Sample Coordinators, and more. • Work consistently with all departments including Marketing, Sales, Accounting, IT, Retail Marketing, Key Accounts, and more to meet the ever changing needs of the overall company. • Constantly explore new ways to complete massive photography & post production work flows.

Contract Production Artist

2017 – 2017

Worked as in-house contract Production/Layout Artist to create Volcom's 2018-19 Snow Outerwear Catalog.

Co-Founder and Creative Lead

2010 – 2017

• Launched a niche skateboarding brand focused on high-performance insoles, ankle stabilizers, and accessories tailored to skaters of all levels.

• Planned and executed Go-to-Market and Sell-In asset creation, ensuring seamless alignment with DTC and wholesale channels.

• Managed the brand’s product design and marketing efforts, overseeing packaging, retail presentations, and consumer engagement.

Director Of Product Design & Development

2009 – 2011

• Designed wide range of signature footwear along side of professional skateboarders. • Led development of new and innovative technologies. • Collaborated with VP of Sales, Merchandising, and Key Accounts to create Main Line and SMU products.

Director Of Product Design And Development

2004 – 2009

• Rapidly advanced to lead global design and production teams, revitalizing the brand with innovative skate footwear designs and signature pro models. • Lead all creative conceptualization for signature and inline skateboarding shoes. • Created advanced concepts for padding, flexibility, grip, and overall construction for signature skate shoes. • Lead large operation to transfer entire footwear line from one supplier (and country) to another. • Created new development process in order to reduce mistakes and increase overall productivity on a global level. • Handled complex Photoshop manipulation of products.

Contract Graphic and Footwear Designer

2002 – 2004

• Designed advertising campaign and marketing collateral. • Designed and developed footwear from Spring 03’ to Fall 04’.

Co-Founder and Creative Lead

1999 – 2002

• Managed the creation of all marketing collateral and imagery. • Led the design and development of modular backpacks along with a small team of highly experienced designers. • Created and oversaw product development procedures. • Designed and developed modular backpacks and bags. • Designed and developed numerous apparel pieces. • Created all product engineering drawings (tech packs.)

Co-Owner, Skate Footwear & Hardgoods Buyer

1997 – 1999

• Co-Owner of Time Skateshop (Skateboard & Snowboard retail store). • Handled all skate footwear buying. • Gained invaluable knowledge selling skate shoes in a retail environment, while designing them simultaneously.

Co-Founder / Creative Design Director

1994 – 1997

• Created the DVS brand in late 94' prior to it's official launch in 95' with limited means and little prior experience. • Created all marketing collateral and product imagery. • Managed to create timeless footwear that still sells today with limited means and little prior experience. • Responsible for the design and development of the initial landmark shoes including the Tim Gavin, Daewon Song, Keenan Milton, and Sean Sheffey pro models. • Created the DVS logo.

Skate Footwear / Hardgoods Buyer

1993 – 1994

• Handled all skateboard related merchandise. • Skate hardgoods buyer. • Skate footwear buyer.