In my own words
— Marty<p>As a seasoned leader in photo studio operations, post-production management, and product design, I bring decades of expertise in creating efficient workflows, managing large-scale teams, and delivering exceptional visual and physical products for global brands.
Currently serving as Global Director of Digital Imagery at Liberated Brands (Volcom, RVCA, Billabong), I specialize in overseeing complex operations and aligning creative assets with brand strategy across global retail and wholesale platforms.</p><p><br></p><p>From pioneering skateboarding footwear designs at DVS Shoes to leading massive end-to-end marketing projects at Liberated Brands, my career has been built on a foundation of creativity, operational excellence, and a deep understanding of the action sports industry. I thrive at the intersection of product design and marketing, turning ideas into commercially successful products that resonate with athletes, skaters, and everyday consumers alike.</p>
Trajectory
Jan 2023 — Now
Global Director of Product Imagery · VOLCOM
Played key role in building out one of the Action Sports industry's leading B2B platforms (using the Elastic Suite platform) that utilizes Consumer Ready eCom imagery and assets in a B2B environment.
Maintain a Global Directive for all Studio Photography worldwide, which populates our worldwide eCom websites, Marketplaces, Retail Partners Sites, etc., with some of the best Photography in the industry.
Manage a highly skilled team of Production Artists, Photo Retouchers, Asset Managers, etc., in a manner that breeds efficiency.
Jun 2021 — Now
Global Director of Digital Imagery · Liberated Brands
• Directed the creation and delivery of marketing & sell-in assets for global brands (Volcom, RVCA, Billabong, Roxy, Quiksilver), producing content for 4,000+ SKUs per season across digital retail, wholesale, and e-commerce channels.
• Streamlined content production workflows, implementing automation and offshore partnerships to increase output capacity while maintaining brand consistency.
• Played key role in the adoption of Elastic Suite & NuOrder as a B2B platforms, providing retailers like Nordstrom and Macy’s with on-brand, consumer-ready imagery to enhance sell-in.
• Set global standards for creative asset development, ensuring alignment between imagery, swatch libraries, and product details for cohesive marketing campaigns.
• Produced 200+ page seasonal catalogs and digital product guides, leveraging automated systems to reduce production time and enhance accuracy.
• Partnered cross-functionally with e-commerce, merchandising, and regional marketing teams to align content strategies with brand objectives and market needs.
Jun 2021 — Now
Senior Manager - Global Imagery & Post Production · VOLCOM
Responsible for managing the creation of large scale, company wide sales and marketing product imagery & assets across multiple platforms including Volcom's B2B platform, consumer facing website, print catalogs, key retail partners, and more on a global level.
• Manage team of Production Artists, Photographers, Sample Coordinators, and more.
• Work consistently with all departments including Marketing, Sales, Accounting, IT, Retail Marketing, Key Accounts, and more to meet the ever changing needs of the overall company.
• Constantly explore new ways to complete massive photography & post production work flows.
Jan 2018 — Jun 2021
Global Manager - Product Imagery & Post Production · VOLCOM
Responsible for managing the creation of large scale, company wide sales and marketing product imagery & assets across multiple platforms including Volcom's B2B platform, consumer facing website, print catalogs, key retail partners, and more on a global level.
• Manage team of Production Artists, Photographers, Sample Coordinators, and more.
• Work consistently with all departments including Marketing, Sales, Accounting, IT, Retail Marketing, Key Accounts, and more to meet the ever changing needs of the overall company.
• Constantly explore new ways to complete massive photography & post production work flows.
Oct 2017 — Dec 2017
Contract Production Artist · VOLCOM
Worked as in-house contract Production/Layout Artist to create Volcom's 2018-19 Snow Outerwear Catalog.
Dec 2010 — Oct 2017
Co-Founder and Creative Lead · Etcetera Skateboarding
• Launched a niche skateboarding brand focused on high-performance insoles, ankle stabilizers, and accessories tailored to skaters of all levels.
• Planned and executed Go-to-Market and Sell-In asset creation, ensuring seamless alignment with DTC and wholesale channels.
• Managed the brand’s product design and marketing efforts, overseeing packaging, retail presentations, and consumer engagement.
Jan 2009 — Jan 2011
Director Of Product Design & Development · Adio Footwear
• Designed wide range of signature footwear along side of professional skateboarders.
• Led development of new and innovative technologies.
• Collaborated with VP of Sales, Merchandising, and Key Accounts to create Main Line and SMU products.
Dec 2004 — Jan 2009
Director Of Product Design And Development · Globe International Ltd.
• Rapidly advanced to lead global design and production teams, revitalizing the brand with innovative skate footwear designs and signature pro models.
• Lead all creative conceptualization for signature and inline skateboarding shoes.
• Created advanced concepts for padding, flexibility, grip, and overall construction for signature skate shoes.
• Lead large operation to transfer entire footwear line from one supplier (and country) to another.
• Created new development process in order to reduce mistakes and increase overall productivity on a global level.
• Handled complex Photoshop manipulation of products.
Jan 2002 — Dec 2004
Contract Graphic and Footwear Designer · Axion Footwear
• Designed advertising campaign and marketing collateral.
• Designed and developed footwear from Spring 03’ to Fall 04’.
Jan 1999 — Jan 2002
Co-Founder and Creative Lead · Apollo Backpacks / November Clothing
• Managed the creation of all marketing collateral and imagery.
• Led the design and development of modular backpacks along with a small team of highly experienced designers.
• Created and oversaw product development procedures.
• Designed and developed modular backpacks and bags.
• Designed and developed numerous apparel pieces.
• Created all product engineering drawings (tech packs.)
Apr 1997 — Mar 1999
Co-Owner, Skate Footwear & Hardgoods Buyer · Time Skateshop
• Co-Owner of Time Skateshop (Skateboard & Snowboard retail store).
• Handled all skate footwear buying.
• Gained invaluable knowledge selling skate shoes in a retail environment, while designing them simultaneously.
Oct 1994 — Dec 1997
Co-Founder / Creative Design Director · DVS Shoe Company
• Created the DVS brand in late 94' prior to it's official launch in 95' with limited means and little prior experience.
• Created all marketing collateral and product imagery.
• Managed to create timeless footwear that still sells today with limited means and little prior experience.
• Responsible for the design and development of the initial landmark shoes including the Tim Gavin, Daewon Song, Keenan Milton, and Sean Sheffey pro models.
• Created the DVS logo.
Oct 1993 — Oct 1994
Skate Footwear / Hardgoods Buyer · 118 Boardshop
• Handled all skateboard related merchandise.
• Skate hardgoods buyer.
• Skate footwear buyer.
