In my own words
— Mark<p>I am a passionate and purposeful senior marketing consultant based in Los Angeles with a decade of relevant experience.
I have a knack for creating engaging and impactful thought leadership content for philanthropic and sustainable brands.</p>
Trajectory
Mar 2024 — Now
Senior Marketing Consultant · WPS - Educational and Psychological Assessments
-Launched the largest-selling campaign in WPS history in April of 2024, an increase
of 237% from 2023.
-Sent more than 500,000 emails sent in 2024 through HubSpot while maintaining an
open rate of 41%.
-Deployed a “Last Chance” email in April, which led to an additional $116,000 and a
47% increase in campaign sales revenue.
Sep 2022 — Feb 2024
Communications Specialist · Gradiant
-Led a 6-month brand relaunch project, including the development of a new website and PR features in Forbes and TechCrunch.
-Successfully launched Gradiant's water blog, email newsletter, and KPI system; contributing to a 125% increase in overall website traffic and a 240% increase in site-generated leads in 2023.
Mar 2021 — Sep 2022
Marketing Manager · 374Water
-Orchestrated a global marketing campaign to take 374Water public on NASDAQ, with televised coverage of the Opening Bell Ceremony in New York.
-Developed a sustainability content calendar featuring PR, blogs, and social media while growing to more than 10,000 subscribers through our email newsletter.
Jul 2018 — Dec 2020
Content Marketing Manager · Annex Cloud
-Developed and executed a comprehensive content strategy for a leading loyalty agency, resulting in a 210% increase in blog traffic and a substantial 120% growth in overall site traffic.
-Earned a nomination for the 30 Under 30 Award for co-authoring a groundbreaking white paper on emotional loyalty with Dr. James Intriligator, Harvard Ph.D. and professor of consumer psychology.
Jan 2015 — Jul 2018
Marketing Manager · AutoManager Inc.
-Collaborated on cross-marketing promotions with automotive brands like SiriusXM, eBay Motors, Cars.com, and more.
-Responsible for overall marketing operations and managing an annual budget of $250,000, which includes conferences, PR, print ads, website, and Google AdWords.
Sep 2012 — Dec 2014
Marketing Communications Specialist · Berkshire Hathaway HomeServices New Jersey Properties
In managing key brand efforts for Berkshire Hathaway, my primary responsibilities included content for public relations, advertising, blogs, website, email, and social media campaigns. I also oversaw projects for all marketing and design-related initiatives and print ad campaigns. In 2012, I assisted the migration from Prudential to the Berkshire Hathaway brand.
Activity
Projects
Contributing Writer
Education history
Rutgers University
B.A.
West Chester University of Pennsylvania
MBA
