Mark Seminara
Senior Manager E-Commerce · NEW BALANCE ATHLETICS INC
Edwards, CO
In My Own Words
Digital sales transformation leader, Amazon 1P GM, E-commerce sales specialist, Amazon 3P marketplace development and brand protection expert.
Passionate Outdoor Industry enthusiast started specialty retail career at 16, as a retail sales associate selling downhill and nordic ski equipment at Red Door Ski Shop, followed by several years of part-time work at the Ski Market. After a great 12 year run at New Balance Athletics, Inc, I am currently seeking a new "Colorado based" role, leading e-commerce sales development and or brand protection.
I love the four seasons, downhill and nordic skiing in the winter followed by road and mountain biking for the remainder of the year.
Work Experience
Senior Manager E-Commerce
NEW BALANCE ATHLETICS INC2019 – 2020
• Digital sales transformation and brand protection leader accelerating online sales capabilities, tools, and best practices increasing digital sales market share from 8% to 23% (pre COVID-19). • Industry-leading brand protection policy and implementation process contributing to a 40% reduction in unauthorized third party marketplace sellers, rogue product listings, and MAP Policy violations.
