Mark Jordan

Senior Account Manager

Santa Cruz | United States

Skills

No information

Interests

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Industries

Bike

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Mark

• 25 years of experience in the outdoor industry • Versatile and skilled marketing professional with strong technical background • Excellent writing and communication skills • Proven ability to construct, manage and complete marketing projects • Extensive experience working with media and athletes AREAS OF EXPERTISE Marketing Strategies and Project Management, Communication, Technical Product Knowledge, Campaigns, Contract Negotiations, Team Management.

Experience across a variety of corporate functions including marketing, sales, finance, operations, and customer service at professional and management levels.

Trajectory

Feb 2019 — Now

Senior Account Manager · CrankTank™

Account manager for selected brands at CranKTank, media relations, earned media, copy writing, social media, integrated marketing, and sales recruiting.

Feb 2012 — Feb 2019

Marketing Manager · FOX Factory Inc.

Responsible for marketing communication, media, athlete, and influencer relations, event and athlete sponsorships, campaigns, and product placement. Primarily worked to fulfill marketing communication, see campaigns through, coordinate articles, test products and product launches with media and partners, evaluate product direction, communicate with athletes, cross-promotion with other FOX divisions, and manage social media and website content.

Sep 2010 — Jan 2012

Editor · H3 Publications, Inc / Decline Magazine

Responsible for magazine editorial and layout, writing and researching product reviews and trends, managing freelance contributions, and coordinating staff travel. Created new content ideas, maintained strong relationship with brands, ensuring early access to new products as well as quality articles and reviews.

Jun 2003 — Sep 2010

Associate Editor · H3 Publications, Inc / Decline Magazine

Manage product reviews and technical content, report on market trends, standards, and direction, work with industry brands on new product releases, contribute and edit feature stories, and manage test crew.