mark colino

*Responsible for sales, service and employee training for accounts. *Developing partnerships and long -term strategies for profitability. *Presenting new products and procuring pre-book orders *Weekly check-ins with accounts for at once orders and fill-ins.

* Responsible for hiring independent sales reps for six regions in the U.S. to sell a variety of action sports products; surfboards, bodyboards, skimboards and skateboards. * Working with each rep to develop sales strategies, reaching goals and identifying top tier retailers to partner with. * Identifying the needs of both the retailers and consumers and working with a product developer to bring those items to market. * Analyze sales reports to evaluate fast and slow moving items, present projections for orders with our factories for upcoming seasons and ensuring inventory levels are where they need to be for key items and time of year.

* Independent sales rep for Starboard stand up paddle boards from North Carolina to Maine. I grew the territory from $175K to $1.2 million. * Present dealers with new product information and buy in programs at national and regional trade shows. I followed up with in-store visits to ensure orders were placed in a timely manner. * Conducted product knowledge seminars for retail employees, as well as setting up demo days at key events to provide the public with information and a chance to try the boards. * Worked closely with athletes and the product developer to refine the range of offerings based on retailers needs and consumer trends.

* Responsible for all operating aspects and buying for two retail stores featuring the leading brands in the surf, skate and snowboard industry. * Hired and trained employees to work as a team in a fast paced environment with a focus on being customer centric. * Developed relationships in the community through store events such as; free kids surf contests, skateboard demos with pro athletes and providing free surf lessons for kids with autism (which continues to this day!) * Worked with vendors to find ways to increase brand awareness and sales.

* Independent sales rep for wetsuits, surf wear, technical outerwear, accessories and surfboards, servicing stores from Maryland to Maine. * Presented dealers with new product information at national and regional trade shows. Followed up with in store visits to ensure orders were placed in a timely manner. * Provided product knowledge training for retail employees and attended promotional events in support of the stores. * Worked closely with the wetsuit product manager in developing wetsuits, boots and gloves for extreme cold. * Managed regional amateur athletes.

Sales associate - Providing potential consumers with product information to match their performance needs. Provided product developers with monthly reports on new items after gathering information from athletes, retailers and consumers in regards to function, innovation, technical features, fit, style and colors.

Summit County junior high school and high school ski team coach. Keystone Resort ski & snowboard instructor.