Mark Carter

Founder | CEO · Carter Sports Marketing, LLC

Temecula, CA

In My Own Words

Consumer marketing and business development innovator that has transformed the reputations of professional sports and product organizations. Has proven overall business value by counseling corporations on strategic growth priorities and programs that complement traditional sales and marketing disciplines. Driven by delivering major shifts in brand perception to exceed annual growth goals. Highlights of Expertise - Integrated Marketing - Sports Entertainment Marketing - Market Expansion - Cable/Network TV Commercials - Sponsorships - Business Development - New Product Introduction - Influencer Relationships - Rebranding - Contract Negotiation

Work Experience

Founder | CEO

Carter Sports Marketing, LLC

2015 – Present

Capitalized on decades of marketing excellence and revenue generation to launch an innovative agency delivering integrated marketing, events, sponsorship and media management for noteworthy clients including NBC Sports, Lucas Oil, International Surfing Association, Red Bull, USA Surfing and Joe Gibbs Racing. ? Closed over $1.3M in sponsorship sales for NBC Sports in 2016. ? Created the launch strategy for LucasOilRacing.TV and brought in over 10,000 paid subscribers in first 4 months.

Vice President

NBC Sports Group

2009 – 2016

Revamped the reputation of the of the Lucas Oil Pro Motocross Championship Series by cultivating strategic sponsorships and designing innovative television and online content production and distribution strategies. ? Increased annual sponsorship revenues by $4M by quadrupling the corporate sponsor roster to reach 20 companies. ? Rebranded the entire series leading to a $1M increase in global content distribution revenue within three years. ? Developed an engaging TV production platform for Lucas Oil comprised of 48 hours of live programming and streaming, 2-3 commercials for series sponsors and 4 weekly web content franchise segments for each season.

Director Brand Integration

SAATCHI & SAATCHI | TOYOTA

2006 – 2009

Created unique brand partnerships and collaboration with a high-profile professional racing property roster including: Supercross, Motocross, Joe Gibbs Racing, Dew Action Sports Tour, and International Motorcycle Shows. ? Generated broad consumer interest for the Joe Gibbs Racing/Toyota partnership by producing more than a dozen 2-3 minute videos and a 30 second network and cable TV commercial. ? Strategically leveraged athletes convey compelling brand messages as part of joint relationships. ? Exceeded established goal of 10,000 Ride & Drive experiences by an additional 11,393 instances. ? Surpassed the goal of 120,000 brand interactions reaching 194,000 for client campaigns.

Vice President Marketing

SIMPLE GREEN | SUNSHINE MAKERS

1997 – 2004

Directed all sales/marketing programs pertaining to the retail and industrial product lines