Mar 2016 — Now
Consultant Creative Director / Art Director · Samsung, Hurley, Adidas, Erwin Penland, Giant Step, Untapped
Working with various sports, lifestyle, technology, entertainment and youth culture brands and agencies on a consultancy / freelance basis.
Jan 2015 — Mar 2016
Executive Creative Director · Catch
Oversight of the creative dept. and creative growth of the 40+ person agency.
Work closely with the CCO and CEO to drive new business and build new client relationships including Nike, Marchon, Vans, Betterment, College Ave Student Loans, as well as existing client partners HP, Avia, And1 and Loews Hotels.
Oct 2014 — Dec 2014
Freelance Creative Director · Big Fuel / Momentum / Giant Step Marketing / Shaun White Enterprises
Freelance Creative Director overseeing various projects for clients including:
Smirnoff, Samsung, ZTE, Sundance TV, Shaun White Enterprises
Nov 2011 — Oct 2014
Creative Director, Founder of kbs+ Action Sports and Lifestyle Brands · KBS+
Responsible for the development of the creative vision and overall business strategies, process management and fiscal responsibility for the Action Sports and Lifestyle Brands division of KBS+.
Created new client relationships leading to the growth of the Action Sports and Lifestyle division from 1 to 10 people and assignments for Nike SB, Nike Soccer, Nike Running, Nike Basketball, CCS/Foot Locker, Burton Snowboards, Under Armour MTN, Red Bull, New York Surf Film Festival, Prudential Center Arena, Woodward Parks, Agenda and Waiting for Lightning and partnered on co-branded work for BMW USA, JBL Audio, Harman Kardon and Jay Z.
Lead, inspire and mentor a team of specialized creatives responsible for the action sports and lifestyle segment of the business. Provide strategic, creative and design guidance, expert knowledge of consumer trends, marketing trends and opportunities across the skateboard, snowboard, surf, street wear, audio and consumer electronics, optics and automotive.
Jan 2004 — Nov 2011
SVP, Group Creative Director · McCann New York
Partnering with agency groups; developed creative/design briefs, process and strategies that ensured creative excellence, leading to over $240 million worth of new business.
Led a team to create award winning work for global iconic brands by establishing creative direction, key concepts, strategies and brand positioning that connected with consumers across all mediums - print, 2D, 3D, retail, digital, e-commerce, photography and campaign work.
Clients included: Verizon, ESPN, NFL, NHL, Nikon, Avis, Mastercard, Army and Wendy’s and Staples.
Jan 2002 — Jan 2004
Art Director · The Kaplan Thaler Group
Crafted iconic, award-winning advertising and design work across all mediums for Continental Airlines, P&G, KitchenAid, and the Ad Council.
Jan 2000 — Jan 2002
Art Director · NW Ayer
Crafted iconic, award-winning advertising and design work across all mediums for Continental Airlines, KitchenAid, Gold Circle Farms and the Ad Council.
Jan 1999 — Jan 2000
Art Director · Fuel, San Francisco
Crafted iconic advertising, package and product design for Serfas Cycling, Plantronics, Microsoft WebTV + new business pitches.
Jan 1998 — Jan 1999
Art Director · JT Unlimited
Spearheaded multiple graphic and industrial design projects including Identity design, marketing materials and exhibition displays for clients such as Sun Microsystems and Oracle.
