Marcey Logue
Brand Marketing · KLIM
Idaho Falls, ID
In My Own Words
High-impact, high-energy marketing professional with 18+ years leading
successful launches of new categories, expansion of footwear and apparel lines
through direct-to-consumer (DTC) channels and retail/wholesale channels. Known
for strategic planning and innovative thinking with a track record of capturing
market share and driving revenue growth. Consistently delivers impactful
campaigns that resonate with target audiences and propel brands in the
competitive outdoor and lifestyle industry.
Work Experience
Marketing Director Lifestyle
KLIM2022 – 2024
Lead the launch of a new 400 piece apparel collection into online platforms and dealer channels, ensuring an on time and on budget market launch. ● Crafted detailed consumer personas to pinpoint growth opportunities, identify white space in the market, and seize untapped potential within the outdoor category, strategically positioning the brand to capture market share from competitors. ● Owned the development of a comprehensive Go-To-Market (GTM) strategy and Visual Merchandising guidelines for Direct-to-Consumer (DTC) channels, sales outlets, and dealerships. ● Orchestrated promotional calendars, launch schedules, athlete integration, event planning, product placement, space optimization, and cross-merchandising initiatives, ensuring a cohesive brand experience across all touchpoints. ● Collaborated directly with executive and leadership teams to drive seasonal planning, make strategic buying decisions, manage budgets, and oversee Long-Range Product Planning (LRPP). Regularly delivered insightful presentations to executives, parent company, and sales teams, providing strategic insights and progress updates.
Integrated Marketing Director
Dickies2021 – 2022
Architected and implemented a comprehensive strategy for Work and Work Inspired consumer buying targets across various channels, including department stores, specialty accounts, sporting goods retailers, grocery stores, big box/mass retailers, hardware stores, and online platforms. This encompassed photo shoots, visual merchandising displays, engaging store activations (Ask me about Ace Hardware), and innovative marketing promotions spanning both modern and traditional channels, such as Out-of-Home (OOH) advertising, digital campaigns, and print media.
● Directed a team consisting of a Visual Merchandise Manager responsible for overseeing Point-of-Purchase (POP) displays, fixtures, and retail aesthetics, ensuring brand consistency and consumer engagement across all touchpoints. Additionally, managed an E-commerce Manager tasked with driving sales and brand presence on major online platforms, including Amazon, Walmart, and wholesale accounts, expanding the brand's footprint in the Work and Work Inspired segments.
Head of Growth Product
Jonas Paul Eyewear2020 – 2021
During my first six months at JPE, I secured an all-door Blue Light program with Walmart through a youthful design and compelling pitch. I simultaneously created seven new styles across both optical and sun categories combining storytelling and product to connect audiences. ● Championed DEI initiatives by conceptualizing and executing campaigns aimed at promoting the inclusion of children with special abilities, fostering a more diverse and compassionate audience and clientele. ● Managed a talented team comprising an E-commerce Manager, Creative Designer, and PR & Social Associate, driving the brand's growth and amplifying its presence across diverse channels.
Retail Marketing Director
Merrell2018 – 2020
Co-owned the catalog redesign program, crafting every aspect from brand story, creative elements, layout design, while ensuring impeccable paper quality. This updated approach resulted in an 117% growth and a streamlined Return on Advertising Spend (ROAS), underscoring the program's effectiveness in reaching and resonating with our target audience. ● Lead a diverse team, including an Ecommerce Marketing Manager, Marketing Specialist, Event Coordinator, Field Manager, and twelve Field Marketing Ambassadors across the US. ● Managed a 5M+Budget for Field Marketing Key Accounts, Trade Shows, Fixtures/ POP Design and Development, Partnership and Experiential Marketing