In my own words
— MaikenDriven, detail-oriented marketing manager specializing in communications, content strategy, social media, PR, influencer marketing, and project management.
Experience working with brands in the following industries: Swimwear, Accessories, Fashion & Apparel, Health Food, Baby, Home, and Financial Services.
Trajectory
Mar 2018 — Now
Marketing Manager · Cuker Agency
• Manage internal design and development teams by providing strategy and creative direction for client and agency projects.
• Lead the agency's marketing efforts through email, website, photoshoots, social media, events and PR.
• Manage social advertising campaigns for clients through Facebook Business Manager + track and analyze campaign performance daily to optimize conversions and ROI.
• Grow organic social media presence for clients and agency by developing the strategy, creating content calendars, managing daily engagement and posting, and tracking analytics.
• Build out clients' influencer networks + brand partnerships to increase engagement, cultivate lasting relationships, and reach new audiences.
• Oversee the planning and execution of events by managing internal and external teams, serving as the point of contact for client communications.
• Track and analyze clients' campaign performance across social and eCommerce channels by utilizing Google Analytics, Shopify, WebCube, Iconosquare and Facebook Ads Manager.
• Manage budgets for clients' social advertising campaigns and for the agency's marketing plan.
• Present monthly performance reports to client and team, communicating how the agency's efforts/strategies are maximizing clients' ROI.
Mar 2017 — Mar 2018
Marketing Specialist · Cuker Agency
• Managed social media accounts for clients and agency - Facebook, Twitter, Instagram, Pinterest, YouTube.
• Helped launch paid social media campaigns and monitored budget/performance.
• Assisted at photoshoots and client events, planned agency's networking events.
• Created and managed agency's digital content in the form of blog posts, news articles, case studies, and social media.
• Crafted compelling web, email, and social copy for upcoming client campaigns.
Apr 2016 — Mar 2017
Marketing Coordinator · Pure Financial Advisors
• Manage creative project plans and oversee execution of online and offline marketing campaigns.
• Increase publicity by writing pitches for features & awards in local/national media outlets; track & promote all mentions.
• Plan and execute client events by negotiating contracts with vendors, venues and industry leaders.
• Report weekly campaign analytics (web, social media, CRM, email) to monitor performance and increase ROI.
• Coordinate educational workshops and webinars to capture new leads and provide value to existing clients.
• Assist in growth of website traffic (# of users grew by 74% from Dec. 2015-Dec. 2016) by optimizing web content.
• Grow YouTube following (subscriber count grew by 217% from Dec. 2015-Dec 2016) by revamping video assets.
Jan 2015 — Apr 2016
Marketing Assistant · Pure Financial Advisors, Inc.
• Managed online & email campaigns, ensuring workflows ran seamlessly & leads were properly dripped on.
• Assisted in integrating Hubspot (marketing automation) with all online efforts to improve efficiency of all marketing initiatives.
• Wrote pitches for features in news outlets to gain community attention; published all mentions.
• Composed weekly newsletters, blog posts & educational video content to encourage client engagement.
• Managed social media marketing campaigns and tracked results to improve future efforts.
• Created event listings for financial classes and events in various digital media in order to expand customer base.
Sep 2014 — Dec 2014
Marketing Communications Intern · Perfect Bar & Company
• Managed, organized and inventoried all marketing assets including images, video, and print items and coordinated distribution of each to sales and management team members.
• Executed creative product proposals to increase social media engagement & kick start incentive-focused campaigns.
• Created and edited content for company’s online blog.
• Ensured brand consistency and alignment for all published content (updated photos, videos, and copy) across all outlets including various websites and print publications.
• Managed partnerships with other brands/businesses by coordinating product trades and meetings.
May 2014 — Aug 2014
Marketing Intern · Pura Vida Bracelets
• Recruited professional athletes, models, celebrities & Instagram influencers to be brand ambassadors & managed all communications.
• Achieved & maintained ongoing relationships with ambassadors, including professional surfer Carissa Moore.
• Contributed to increasing the company's Instagram following by 51% in three months.
• Maintained effective knowledge of product, audience, and Instagram outreach goals.
• Tracked ambassador outreach, responses and partnerships in Excel.
Sep 2013 — Sep 2014
Sales Associate · Quiksilver
• Assisted customers with purchase decisions by maintaining knowledge and expertise about the products and brand.
• Managed floor sets and window displays to ensure the store has visual appeal and represented merchandise effectively.
• Received orders and process sales transactions.
•Participated in weekly team meetings to discuss ways to improve the customers’ store experience and boost sales through more customer-focused interactions.
Jan 2013 — Aug 2013
Event Staff Member · SDSU Athletics Department
• Assisted fans and athletes with direction and seat locations to improve the efficiency of the events.
• Set up signage and advertisements for sporting events at Qualcomm Stadium and Viejas Arena to raise awareness and increase ticket sales.
• Signed in players’ guests and scanned tickets upon entry to facilitate a steady flow of foot traffic.
• Operated sound system, scoreboard controls, and set up press room after basketball games.
Activity
Education history
Northgate High School
Diploma | 2007 - 2011
San Diego State University-California State University
Bachelor of Science (B.S.) | 2011 - 2015
