Maddalena Petrogalli
Freelance Graphic Designer - Creative consultant
Mill Valley | United States
Skills
No information
Interests
Travel
Moto
Animals
Water
In my own words
— MaddalenaMaddalena comes from a background in Motorsports, with her family running the design of a famous motorcycle plastic company.
She also helped manage racing teams since she was young. She moved to the US alone to go to college and she studied Graphic Design and Illustration. Most recently she’s been running a fast-growing restaurant company in SF managing many aspects of the business in addition to the branding, and marketing on the graphics side.
Trajectory
Oct 2010 — Now
Freelance Graphic Designer - Creative consultant · Maddie's FS Inc.
Started and operated my own design freelance company acquiring several important clients and participating to a great variety of design projects and campaigns. Experience in the motorsports industry. References available.
madlane.myportfolio.com
Sep 2016 — Apr 2019
Brand Manager · The Italian Homemade Company
Directed the development, design and maintenance of four restaurants and the company brand. Including: stores, menus, signage, merchandising, packaging, content creation for socials, web and press. Managed all the events and shootings.
Developed new concepts for restaurants, food delivery and packaging design.
Jan 2016 — Aug 2016
Marketing Team · Acerbis Motorsports
Assisted the marketing director in photo shootings, race sponsoring and events coordination. Directed the company web redesign and the product catalogs editing and printing.
Helped in the social media content creation and press releases. Followed the design of new lines of apparel from manufactory to sales placement.
Nov 2014 — Sep 2015
Freelance Production Artist · Fanatics, Inc.
Sport apparel design and licensing for Major Leagues (NBA, NFL, NCAA, MLB).
Design of a huge variety of apparel from sketch to production. Application of logos and registration marks onto all the leagues collections. Cooperated in team with other designers, product managers and the licensing crew.
Oct 2013 — Oct 2014
Freelance Graphic Design · JKNIX
Collateral design and art direction for a seamless lingerie collection.
Feb 2003 — Sep 2004
Sales Rep · SCOTT USA - Italian Headquarter
Telemarketing of winter sport products and high end bicycles. Management of athletes sponsorships. Regional sales agents orders placement assistance. Trade-shows.
Activity
Education history
Academy of Art University
Bachelors | 2008 - 2013
