Maddalena Petrogalli
Freelance Graphic Designer - Creative consultant · Maddie's FS Inc.
Mill Valley, CA
In My Own Words
Maddalena comes from a background in Motorsports, with her family running the design of a famous motorcycle plastic company. She also helped manage racing teams since she was young. She moved to the US alone to go to college and she studied Graphic Design and Illustration. Most recently she’s been running a fast-growing restaurant company in SF managing many aspects of the business in addition to the branding, and marketing on the graphics side.
Work Experience
Freelance Graphic Designer - Creative consultant
Maddie's FS Inc.2010 – Present
Started and operated my own design freelance company acquiring several important clients and participating to a great variety of design projects and campaigns. Experience in the motorsports industry. References available. madlane.myportfolio.com
Brand Manager
The Italian Homemade Company2016 – 2019
Directed the development, design and maintenance of four restaurants and the company brand. Including: stores, menus, signage, merchandising, packaging, content creation for socials, web and press. Managed all the events and shootings. Developed new concepts for restaurants, food delivery and packaging design.
Marketing Team
Acerbis Motorsports2016 – 2016
Assisted the marketing director in photo shootings, race sponsoring and events coordination. Directed the company web redesign and the product catalogs editing and printing. Helped in the social media content creation and press releases. Followed the design of new lines of apparel from manufactory to sales placement.
Freelance Production Artist
Fanatics, Inc.2014 – 2015
Sport apparel design and licensing for Major Leagues (NBA, NFL, NCAA, MLB). Design of a huge variety of apparel from sketch to production. Application of logos and registration marks onto all the leagues collections. Cooperated in team with other designers, product managers and the licensing crew.
Freelance Graphic Design
JKNIX2013 – 2014
Collateral design and art direction for a seamless lingerie collection.
Sales Rep
SCOTT USA - Italian Headquarter2003 – 2004
Telemarketing of winter sport products and high end bicycles. Management of athletes sponsorships. Regional sales agents orders placement assistance. Trade-shows.
