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Mackenzie Boyle

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Social Media Manager - Passionate Creative - Outdoor Lifestyle Enthusiast
Perth | Australia

Skills

  • Social Marketing
  • Videography
  • Creative Direction
  • Photography
  • Communication

Interests

Skating
Drawing
Listening to music
Reading
Running
Surfing

Industries

Creative Agencies
Fashion
Lifestyle
Outdoor
Skate
Snow
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In my own words

Mackenzie

<p>Passionate about storytelling, branding, and the intersection of sports, lifestyle, and adventure.

With a background in marketing, social media, and content creation, I thrive on crafting engaging campaigns that connect brands with their communities.</p><p><br></p><p>As a former NCAA Division 1 athlete and team captain, I bring a competitive, team-oriented mindset to everything I do. My experience spans brand marketing, videography, and social media management, including running my own clothing brand, managing digital content for businesses, and developing creative campaigns that resonate.</p><p><br></p><p>Currently based in Perth, Australia, I'm exploring opportunities to merge my love for sports, lifestyle branding, and action sports content creation. Whether it's managing social media for a brand, creating compelling video content, or building marketing strategies that inspire, I'm all about bringing bold ideas to life!</p>

Trajectory

Dec 2024 — Now
Social Media Manager · Wolf Website Designs
- Manage & grow Wolf Web Designs' social media presence across Facebook, Instagram, & TikTok - Monitor social media engagement - Generate qualified leads through social media campaigns & interactions - Regularly review & report on analytics to access performance
Jun 2023 — Aug 2023
Marketing Intern · The Strategic Agency
* Assisted with current client initiatives and programs * Identified trends and activity in the marketplace * Developed client facing documents and new business deck builds * Actively participated in new business brainstorming sessions
Aug 2022 — May 2023
Marketing and Projects Student Assistant · Davis College of Business & Technology
* Coordinating development & running of events * Creating & scheduling content for DCOBT social media accounts * Helping with range of activities & special projects
Dec 2022 — Jan 2023
Marketing & Graphic Design Intern · Graffiti (Apparel & Gift Shop)
* Promoted a new store on social * In-house custom apparel printing * Created & sold graphic designs and art
Feb 2021 — May 2023
Founder, Designer, & Creator · Create Chaos Co
* Self-started a clothing & apparel company that is selling globally * Gained insight to production while partnering with a production factory * Developed the skills to design products using Adobe Photoshop & Illustrator * Created a strategic marketing plan and an engaging social media presence
Nov 2021 — Mar 2022
Unpaid Marketing & Social Media Intern · NFL Alumni Association & WeForum Group
* Managed studio onboarding for WeForum Fit Crawl * Directed social media strategy * Initiated contact local businesses to encourage participation in a local event

Activity

Projects

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Intern Project - Omni Channel Program

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Portfolio

Education history

Jacksonville University logo

Jacksonville University

Masters in Science of Organizational Leadership | 2023 - 2024

Jacksonville University logo

Jacksonville University

Bachelors in Communications w/ Minor in Marketing | 2019 - 2023

Connections

Tyler La Flamme profile background
Tyler La Flamme profile photo

Tyler La Flamme

Senior Designer
Carver Skateboards

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