Mac Feller

Director - Retail Planning/Merchandising

2016 – 2019

Directed the Buying, Planning, and Allocations teams of the retail division. Delivered revenue and margin targets. Led the retail administration team through providing big picture brand, revenue, and team goals. Collaborated with key cross- functional partners to elevate retail in a wholesale-driven business. Built, maintained, and held team accountable to yearlong go-to-market calendar. Leadership: Supervised, coached, and lead 29 store managers on brand, selling culture, and delivering premium customer service Analyzed store manager feedback to maximize sales by increasing inventory, running regional promotions, and offering regional special make up product Overhauled visual presentation in stores to optimize top selling categories: shrunk women's footprint, increased tee shirt footprint, created a hat destination near point of purchase, delivered more SKUs of boardshorts and walkshorts to create power walls of high margin product Partnered with sales department to differentiate product offering of outlet stores from wholesale accounts Conducted monthly local store visits and quarterly regional visits resulted in direct communication from stores to headquarters, product changes to maximize sales by region, correcting inventory to maximize sales and minimize operational bottlenecks Planning: Analyzed past seasons' sales and initiated wholesale and retail cross-functional buy meetings to best leverage inventory company-wide. Result: company inventory decreased 25% and increased gross margin company-wide by 0.5ppts Planned yearly revenue and margin goals for fleet of stores, by planning each stores' goals through past year's sales, current performance, and opportunity in marketplace Led seasonal buys and monthly open to buy meetings for outlet fleet of stores to meet revenue and gross margin targets Directed allocators to increase or transfer inventory at store level Decided all promotions for both outlet and full price doors to ensure revenue and sell-through rates were met Merchandising: Set the omni-channel merchandise direction for buyers to develop regional and brand-right assortments for stores Differentiated product from competitors through brand and product story-telling in stores Identified special make up business to drive revenue and year-over-year growth Collaborated closely with e-commerce team for cohesive brand presentation, product launch timing, and marketing of key styles

Divisional Merchandise Manager - Retail

2011 – 2016

Increased gross margin dollars at Hurley outlet stores by $1M in first two years • Beat margin targets and budget goals for outlet stores in 2012, 2013, and 2014 • Developed and implemented a robust rebuy program of key categories with a “never out” philosophy for outlet stores • Gained trust of senior wholesale business leaders by explaining my role as brand steward and business partner as Outlet stores’ leader • Trained and mentored both direct reports and fleet of store managers • Participated in Nike Global Retail Summits

Senior Merchandiser

2009 – 2011

Merchandiser - Woven Tops

2008 – 2009

Increased woven top sales over last three years by 30%, while decreasing style/colour count by 16% Grew units sold per style by 40% Edited design decisions for pricing, fabric sharing, and e ffi cient use of product Developed product calendars for each season Traveled to Hong Kong, China, Korea quarterly to work directly with manufacturers Presented line to sales reps and wholesale accounts quarterly • Project Managed seasonal catalogues with outside freelancers and internal employees

Product Manager - Streetwear

2006 – 2007

Developed and merchandised men's global streetwear and accessories line Presented seasonal lines to global sales teams in Europe twice a year Responsible for trim development, approval, mold charges, and inter-vendor communication Negotiated prices for improvement in gross margin

Director of Operations

2005 – 2005

Implemented production and logistics procedures • Authored communication procedures and oversaw production of sales samples in Hong Kong • Managed sales-sample coordinator position and on-time delivery of samples to reps

European Account Manager

2004 – 2005

Developed and analyzed weekly financial reporting template for geographical regions Attended and participated in European Sales Meetings in Barcelona conducted in Spanish • Coordinated marketing, finance, and supply chain needs of the European subsidiary • Anticipated supply chain and production issues and generated resolutions

Sales Sample and Pre-Production Coordinator

2003 – 2004

Initiated and managed the re-engineering of the sample process

BACHELOR OF ARTS

1993 – 1995

BACHELOR OF ARTS

MASTER OF BUSINESS ADMINISTRATION

2002 – 2005

MASTER OF BUSINESS ADMINISTRATION