Lynda Maldonado

Head of Brand Creative

Park City | United States

Skills

No information

Interests

Cycling

Road

Cyclocross

Mountain

Gravel

Industries

Bike

Lifestyle

Outdoor

Snow

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In my own words

— Lynda

I’m a strategic creative who can define direction and put it into action.

I believe in continually striving to find the best process for a team and streamlining communication between departments and stakeholders.

My professional value is in creative direction and brand evolution but I’m also:

• A leader I’m fueled by channeling a team’s energy to work together for a common goal.

• Finding solutions Internally, externally, cross-functionally.

• Proactive Anticipating the next move.

• Connecting the dots Weaving the threads of the brand story through multiple channels.

• A User Experience advocate It’s all about the customer needs and expectations.

• An athlete I balance a creative mind with an active life.

Expertise: Creative Direction, Art Direction, Brand development, Graphic Design, Web Design, Logos, Illustration, Bicycle Industry, Outdoor Industry

Trajectory

Jul 2019 — Now

Head of Brand Creative · Jaybird Sport

• Evolved the look and feel of the brand by developing a new logo, brand color palette, packaging, and font family • Developed a Brand & Style guide that was the handbook for the brand refresh • Implemented a standard of inclusion for photography and models • Wrote the brand beliefs • Creative direction for four product campaigns

Jul 2017 — Jul 2019

Senior Art Director · ZAGG

• Creating meaningful ways to tell stories across channels • Developing and implementing brand guides and standards for three brands • Collaborating with creatives and departments including photographers, copywriters, social, video, digital, retail merchandising, packaging, displays and trade show materials • Evolving efficient creative process, work flow and team management • Mentoring and developing a team of designers

Jan 2017 — Jul 2017

Senior Art Director · Gita Sporting Goods

Concentration on repositioning the Giordana brand to appeal to a younger demographic by focusing on tone of voice for email, website, social, and catalog in additional to model selection, and photo direction / styling for catalog, social, and website.

Oct 2015 — Dec 2017

Senior Art Director · Backcountry.com

Focused on brand storytelling via Email, Guides, and Landing Page experiences. Managed a team of four designers. • Photoshoot direction • Rebranding team exploration for Backcountry • Annual gift, and other miscellaneous Product Guides • User experience exploration and mocks for multiple projects • Special landing pages for new products • Corporate presentations, internal and external • Email design