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Lyle Bryson

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Graphic Designer
Los Angeles | United States

Skills

  • Graphic Design
  • Brand Design
  • Digital Design
  • Art Direction
  • Apparel Graphics
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Interests

Digital arts
DJing
Fashion
Listening to music
Reading
Writing
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Industries

Bike
Creative Agencies
Fashion
Lifestyle
Outdoor
Run
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

Lyle

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Dynamic graphic designer delivering compelling design solutions across brand, digital, and apparel.

Balances curiosity + imagination with technical expertise + operational proficiency.</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">✲</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">I specialize in concepting, developing, and delivering graphic design solutions across brand and product touchpoints. This outcome is achieved by utilizing an array of programs, processes, and perspectives in my toolkit to meet the unique needs of each brand and project. My approach to graphic design integrates observation, empathy, and curiosity to create work that resonates with audiences and reinforces brand identity. I'm admittedly a little detail obsessed - I have a meticulous eye for elevated yet effective graphic design, optimizing for both visual consistency and emotional impact.&nbsp;</span></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">✲</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">I thrive working on cross-functional teams balancing multiple projects and timelines. I am experienced in collaborating within cross-functional Creative, Marketing, and E-commerce teams.&nbsp;</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">✲</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Let’s explore how we can work together – check out my work at lylebryson.com and get in touch at </span><u style="background-color: transparent; color: rgb(17, 85, 204);"><a href="mailto:lylebryson@gmail.com" rel="noopener noreferrer" target="_blank">lylebryson@gmail.com</a></u><span style="background-color: transparent; color: rgb(0, 0, 0);">. Thanks!</span></p>

Trajectory

Aug 2022 — Now
Graphic Designer · Freelance
Providing freelance graphic design services for both established and startup apparel, lifestyle, and beauty/skincare brands. Working across three key pillars: brand, digital, and product. [Brand] Engage with clients in a process of discovery, design exploration, and conceptual development to deliver impactful brand identities, brand style guides, and brand/product campaigns. [Digital] Application of brand identity and copywriting across e-commerce, email, and social media. Experienced with building e-commerce sites, email campaigns, and go-to-market (GTM) social media strategies grounded in holistic brand strategy. [Product] Ideation and production of branded graphics for product application to align with key brand and product marketing campaigns or initiatives. [Agencies I’ve worked with] Zero Studios, Groundswell Experiential, Design with Cycle [Select Clients] TREW Gear, YoungLA, Bala, Ringo, Common Wave Hi-Fi, Anastasia Beverly Hills, Dundas Beauty, Alexandra Wagner Skincare
Mar 2023 — Jul 2023
Marketing Coordinator · 686
Implemented a Marketing Go-to-Market (GTM) Calendar to operationalize key brand and product marketing initiatives. Conducted a series of stakeholder meetings focused on observing, assessing, and validating the cross-functional usability of a Marketing GTM Calendar with leads from E-commerce, Creative, and Product teams. Facilitated support for 686’s Winter 2023 collection wholesale rollout by landing three significant retail point of purchase (POP) projects in 90 days. Coordinated with internal and external partners to pull off 686’s annual strategic off-site retreat, Base Camp 2023.
Jul 2021 — Aug 2022
E-commerce Coordinator · Sun Diego Boardshops
Coordinated new and seasonal product launches for Sun Diego Boardshop’s 60+ E-commerce brands. Owned E-commerce inventory workflows, from generating merchandising reports to managing & uploading all new product data to the retailer’s Shopify store (+ each of the steps in between!). Utilized Shopify app integrations (Matrixify and Stocksync) to manage individual product data and automate new product collections. Designed 2-3 E-commerce assets (web banners, landing pages, new product/collection cards) and 1-2 marketing emails each week to highlight new product drops. Sun Diego Boardshop’s E-commerce sales grew 200% from July 2021 to August 2022.

Activity

Projects

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TREW Gear Experimental Division

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Digital Design for Sun Diego Boardshop

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686 x Terrain Adventure Co.

Education history

California Polytechnic State University-San Luis Obispo logo

California Polytechnic State University-San Luis Obispo

B.S. Business Administration | 2016 - 2020

Connections

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Samantha Peters

Sales
ADVANCED LAUNDRY SYSTEMS

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