Luke Walsh
Sports Marketing Manager · Oakley, Inc.
Newport Beach, CAIn My Own Words
Extensive sports marketing and global brand marketing experience
Contains a deep knowledge of all facets of marketing, while working in both corporate and entrepreneurial environments
Strong enthusiasm for executing high level creative projects that deliver 360 marketing plans
Ten years of experience working with professional athletes and in deadline-driven organizations
Eight years of experience working with events both on a regional and global level
High knowledge of the action sports industry
Work Experience
Sports Marketing Manager
Oakley, Inc.2011 – 2015
-Develop marketing strategies/plans to best represent the brand and athletes -Negotiate high level athlete contracts in the best interest of the brand -Produce and develop movies, commercials, and other marketing assets -Manage athlete budgets, travel schedule, and media relations -Consultant for event tactics and deliverables -Organize and execute photo/video content building activations -Manage athlete product placement and media exposure -Deliver marketing assets across all platforms -Scouting and aligning the brand with athletes best in class
