Luke Dobie

Creative Director & President

2023 – Present

• Founded a small branding agency, focused on creating authentic, and resonant brand experiences. • Built a diverse client portfolio, spanning multiple industries. • Enhanced market presence, and increased client satisfaction, by focusing on results-driven branding solutions. • Actively engaged with the community, including Montserrat College, strengthening the agency's reputation, while staying updated with the latest branding, and design trends.

Creative Director / Sr. Designer

1999 – 2023

• Developed creative brand strategies, designs, and branding for high-profile clients, including Mavic, Red Bull, Monster Energy Drink, the Boston Bruins, and Hoonigan Racing. • Worked with clients to create custom livery, and helmet designs. Painted helmets for professional race teams, and athletes. (Received a standing ovation at Fenway Park for my work on the 2010 Winter Classic.) • Designed production-ready assets, including trade show booths, digital assets, brochures, presentations, investor decks, and business cards. • Managed the full production of a trade show launch, including budgeting, logistics, and print production. • Designed original wheels that were manufactured, and showcased in Gymkhana Ten (43 million views), and Amazon Prime’s Gymkhana Files (episode 4). Wheels were the focus of the official thumbnail for Gymkhana Ten.

Creative Director / Sr. Designer

2020 – 2022

• Developed brand direction, style guide, and "voice" for four UK B2C automotive brands during their expansion into the North American market. • Significantly improved brand visibility through targeted digital rollouts, and achieved 50% email marketing open rates, and increased website traffic. • Designed, and produced print, digital, and soft goods assets, including press releases, catalogs, trade show materials, website graphics, logo development, videos, and apparel graphics. • Provided art direction for photo, and video shoots. Directed copy for email, and social campaigns. • Managed multiple vendors for print, web, and trade shows. • Developed press releases. Hosted product showcase for Car and Driver, Haggerty, Road & Track, and Jalopnik.

Sr. Creative Designer (w/ Creative Director responsibilities)

2019 – 2021

• Led brand direction across five corporate brands. Developed brand style guide. • Focused on crafting authentic, and resonant experiences for trade shows, and customer training. • Implemented new procedures, resulting in a 1000% increase in output and quality. • Designed 4,000+ assets, including print, digital, packaging, trade show materials, logos, and social media graphics. • Built a library of materials to ensure creative consistency, and streamlined vendor relations. • Collaborated with major retail partners like Walmart, CVS Pharmacy, Lowe's, Home Depot, and Menard's to ensure brand consistency. • Managed product packaging launches. Directed teams of vendors, and freelancers.

Creative Marketing Manager

2015 – 2018

• Boosted sales by $2.5 million sales boost within the first quarter by penetrating an untapped B2B market for a pharmaceutical cleanroom company. • Crafted brand experiences that resonated with clients. Led marketing efforts through multiple channels, creating a cohesive brand message. • Streamlined offerings, by developing a product portfolio. • Trained 50 outside sales reps on brand messaging, and technical aspects of the product. • Managed outside vendors for print, web, and trade shows, ensuring brand consistency.

Creative Brand Director / Co-Founder

2013 – 2014

• Established, and shaped the corporate brand identity, and internal creative processes for a D.I.Y. automotive repair shop, targeting the automotive car club market. • Developed a comprehensive branding, and marketing strategy, laying the foundation for future franchise opportunities. • Led a team of five in the creation of eye-catching sales, marketing, and branding collateral, aligning with key initiatives to engage new, and prospective customers. • Managed a full automotive race team, and oversaw tradeshow participation. • Cultivated strong media relationships, coordinating brand promotions with regional news outlets.

Warranty tech, Sports Marketing Contractor

2013 – 2014

Graphic Designer

2012 – 2012

• Designed graphics for car wraps, signage, packaging, trade show booths & pop-up shops. • Applied printed graphics to large format signs and displays for SuperBowl XLVI, Bauer Hockey and a number of other large corporate clients. • Worked within company style guides to create one off marketing campaigns. • Graphics production management on large scale projects.

Product Graphic Designer / E-Commerce Sales

2007 – 2008

• Worked hand-in-hand with 30 NASCAR crew chiefs, and the in-house production team to design custom race harnesses. • Created an organized catalog of race harness design files for NASCAR teams and in-house production. • Designed HMS branded race gear, and apparel. • Provided graphic updates to the e-commerce site. • Designed PoP displays and indoor signage for the retail location. • Processed sales through e-commerce site and provided online CS.

Sr. Graphic Designer

2000 – 2007

• Designed branding, and print advertisements for hundreds of local companies. • Created signage, vehicle lettering, and print assets, using the full Adobe suite. • Expanded the company's creative service offerings, through research, and business development.

Graphic Designer

1999 – 2000

• Worked directly with local towns, schools, universities, and businesses designing logos and brand identities that were then produced across multiple print assets (signage, truck lettered, banners, letterheads etc.). • Hand painted signs, and banners for local businesses in historic downtown Salem, Massachusetts.

Salem State University

1999 – 2003

Bishop Fenwick High School

1994 – 1999