Louis Savona
West Technical Representative - Nathan Sports · United Sports Brands
Costa Mesa, CA
In My Own Words
Passionate trail runner and adventurer who can be found in the hills, canyons and mountains, exploring new territory. Enthusiastic about the outdoor industry, specifically but not limited to the specialty run industry. Extensive experience in marketing and sales with strong work background in both categories and a Bachelor of Arts (BA) in Marketing from Michigan State University. I have worked in retail, customer service, marketing and sales in the sporting goods industry for nearly 7 years.
Work Experience
West Technical Representative - Nathan Sports
United Sports Brands2018 – 2020
• Facilitated sales growth at 200+ key retailers within assigned territory (west half of the country) • Drove retailer sell-in and sell-through by maximizing staff engagement and education through initiatives such as tech clinics, sales platform integration, product launch programs and working the floor • Served as Nathan's Professional Athlete Relationship Manager, in charge of athlete requirements • Collaborated with sales, marketing and R&D teams to develop new seasonal products and sales strategies • Directed marketing and sales initiatives at key running events, from marathons to tradeshows • Educated consumers firsthand through workshops and demos at retailers and key races
Wholesale Specialist
Nathan Sports2018 – 2018
• Assisted seventeen sales reps in all areas of retail development to better serve accounts and customers • Collaborated with marketing team on brand events and key marketing initiatives • Managed relationships with all east coast reps and retailers daily to ensure customer loyalty and retention • Provided online support to domestic and international United Sports Brand's consumers
Footwear Specialist
Playmakers Footwear & Apparel2015 – 2018
• Serviced and educated customers on the correct shoes and gear for their specific needs on the retail floor • Trained staff on industry products, launches and activations and organizational values and culture • Engaged and cultivated clients to forge lasting relationships and increase customer loyalty
District Sales Manager
Fiat Chrysler Automobiles (FCA)2016 – 2016
• Managed a district of 10 Fiat Chrysler dealerships in retail development to maximize sales and profitability • Coached dealer principals and sales staff on new product, marketing and advertising launches • Conducted monthly allocation, forecasting and dealership budgets to ensure maximum production capability
Marketing Coordinator Intern
Playmakers Fitness Foundation2015 – 2015
• Collaborated with the Marketing team to prepare and execute projects, campaigns and fundraisers • Established significant relationships with local influencers through community presence and engagement • Conducted weekly meetings and presentations to heighten community involvement and awareness
