Jan 2012 — Now
FOUNDER/CHIEF EXECUTIVE OFFICER · WHEBsale
Freelance Sales and Merchandise consultant.
Analytical study of the North America Market, feasibility to expand,
competitive market trends, financial budget and profitability by product/area/retail.
Logistics and Operations import/export.
Oct 2017 — Feb 2018
Very known company specialized in wool socks, accessories and apparel
products.Helping the company to venturing the Retail business by
managing 3 POP stores.
Responsible to manage 5 stores managers and assistant Managers
directly, and a Team of 22 people.
Give direction to store managers for retail goals, customers feedback,
Selling trends.
Manage of manage reorders and inter-store transfers.
Partner with HQ for Visual Merchandising to ensure the product priorities
and marketing activities.
Held regular performance evaluations to assess strengths and weaknesses
of team members and provide counseling to improve outcomes
Mar 2014 — Aug 2016
NORTH AMERICA WHOLESALE MANAGER · LUBA
Responsible for Developing and Managing Sales in North America.
Set up showrooms / trade shows in NYC, Las Vegas, Los Angeles, and
Tokyo, Japan.
Management of appointments and orders procedures, commercial policy
and delivery follow up.
Analysis of the current market trends and products development input.
Oct 2014 — Mar 2016
WHOLESALE SALES MANAGER, COASTAL RESORT COLLECTIONS · Tank Stream Design Inc - Boston, MA, Colorado
Support and help developing the Brand Awareness within Specialty and
Chain Stores.
Setting new strategies to adapt the actual coastal business model to a
Seasonal area within different stores and seasonality.
Open-To-Buy by season/ locations.
Identify premium stores for the POP concepts, training and mentoring
salespeople, work on assortments, reorders, mark down, profit margin and
special private label orders.
Trades shows in NYC, Boston, Orlando, Miami, Los Angeles, San
Francisco, Europe. Show Room in Los Angeles.
2 Main Collections + stock program.
Reviewed each store location's buying trends to ascertain correct
assortment of apparel for maximum sales and profits.
Aug 2010 — Aug 2012
HEAD OF EUROPEAN MERCHANDISING · SPYDER ACTIVE SPORTS - Boulder, CO, Europe
Identified products to match customer's demand and provide analysis of the
competitive European/US/Canada market landscape.
Collaborate with US Global Merchandising team to determine the European
seasonal buying guidelines Developed a Master Order plan for the line
including product assortment / retail prices / delivery windows / profitability
targets.
Sales Meeting in Switzerland and Milan with the European Sales Force
(Distributors and Reps); Sales Meeting with North America sales force, US
and Canada Reps and Distributors.
Worked with Planning/Distribution/Retailers to identify priorities and
streamline processes to achieve the Open-To-Buy and corporate goals.
Decreased the number of overlapping styles of 40% increased the sales
turnover by 23%.
Jan 2008 — Jul 2010
DIRECTOR OF SALES · Anatomie Style - Miami, FL, Colorado
Yoga and Travel - Luxury Sportswear Apparel Conduct market analysis to help to
define the product assortment for seasonal and year round stores.
Collaborated with head of design on merchandising strategies for
developing collections layout by price/category, sales forecast by delivery.
Selected and trained staff for North America (US and Canada) as well as
worked on expansion of the business model within Department Stores
(Bloomingdales, Saks, NM), Yoga Studios, Special Retailers (Equinox) and
Resorts.
Sales Campaign Show Rooms in Miami and New York. Trade Shows in Las
Vegas, San Francisco, Los Angeles, New York. Trunk Shows in US and
Canada.
Liaised with marketing and product development departments to maintain
brand consistency.
Negotiated and closed agreements with large customers and monitored
and analyzed performance metrics.
Forecast sales, managed and motivated sales teams.
Worked with marketing department to create targeted advertising strategies
for key customer demographics.
May 2005 — Nov 2007
WHOLESALES MANAGER EMEA · VF Outdoor, Inc. - Switzerland HQ
6 seasonal Men, Women and children collections per year.
Set sales goals by chain/market, forecast assortment by market.
Division and monitor performance.
Direct responsible of a Team of 25 independent reps, 5 distributors and 3
corporate sales Managers.
Worked with the Operation Manager to identify new retail partners and
business opportunities by evaluating location and operating expenses.
May 2003 — Apr 2005
DIRECTOR OF CUSTOMER SERVICE · KERING - GUCCI GROUP
YSL - Apparel, Shoes and Watches. Attending Show Room Sales in Paris,
Milan and New York.
Managed sales and administrative structure in offices in Switzerland (10
people staff) and coordinated order management with third parties supplier
and HQ in Florence and Paris.
Worked with Operations and Visual Teams to assure the appropriate
assortment within each product delivery windows considering
replenishment, mark down, best sellers and out of stock items.
Helped set up customer database to streamline product allocation and
developed a new return policy for retail stores as well as vendors.
Managed logistics and administrative handling of multiple categories of
apparel, shoes, bags, leather accessories, eye-glasses.
Monitor budget performance by store, post sale activities and client's
assistance worldwide.
Apr 1997 — Apr 2003
SENIOR ACCOUNT EXECUTIVE AND CUSTOMER SERVICE MANAGER · Gianni Versace - Switzerland
Lifestyle company offering the active collection VERSACE Sport. EMEA
Regional Sales and Worldwide Customer Service Manager - Apparel,
Shoes, Jewelry and Watches.
Recruiting and training new sales as well as reviewed assigned KPI.
Contracts with Dept. Stores and Key Accounts.
Management of the European Sales Team, independent reps and
corporate sales managers (10 agencies). Sales Meeting in Milan, Show
Room preparation and appointments schedule.
Open-To-Buy by season, profitability, geographic area.
Worked with HQ to develop product training procedure and key selling
points.
