Lizzie Peterson

• Led the execution of regional merchandising strategies to maximize profit goals and align product offerings with market demand. • Partnered with sales teams and wholesale partners to build strategic merchandising plans, optimizing product assortments for key accounts (e.g., REI, Zappos, DSG). • Conducted market and trend analysis to deliver region-specific product assortments, ensuring alignment with sales objectives. • Managed the wholesale forecast and collaborated with demand & supply planning teams to ensure timely product delivery. • Developed segmentation strategies for key retailer programs and presented pre-lines to sales representatives and retailers. • Partnered with the marketing team to ensure asset alignment with sales priorities and strategies.

• Led forecasting for region at line close meetings for Specialty channel • Participated in Global line planning meetings to assist in GTM/merchandising planning strategies • Guided individual account product assortments to drive profitability and long term brand initiatives • Developed strategic plans for “must win” accounts through merchandising analytics and market analysis • Identified new account opportunities/channels of distribution to help achieve sales goals through segmentation strategies • Built and retained over 90 partnerships with $2M of revenue by establishing trust through clear and reliable communication • Developed and executed seasonal (and annual) sales and marketing plans to support KEEN brand initiatives and maximize growth opportunities within assigned territories and accounts. • Mentored teammates by sharing tools and technical knowledge to improve efficiency • Partnered with Product and Brand Marketing to bring successful new products and initiatives to the US market on a seasonal basis. Proactively manage progression of product line throughout each season. • Was the “voice” of account activity (sell-in, sell-through, operations and marketing) to internal partners. • Assisted with planning and execution of regional team meetings • Monitored competitors activities and performance, along with implementing strategies and tactics to compete.

• Established annual assortment plan by league and team to support individual markets and achieve overall financial targets of $45M • Governed in-season markdowns through planning partnership to ensure long term profitability and cohesive merchandising stories • Prioritized inbound and outbound flow of goods and communicate any potential risks with proposed solutions to meet floor set dates • Created long term vision of Licensed apparel to offset risk and remain relevant to the consumer through trend and merchandising analytics • Articulated overall product strategy for the department and geographic markets for merchandising and planning team • Adapted to in-season trend changes by building an agile team with efficient tools and innovative mindsets

• Managed inventory through accurate allocation strategies and analysis. • Set up product assortments for preseason and reorders. • Ensured new and remodel stores are at planned inventory levels and with a premium product assortment at opening. • Provided detailed sales, margin and sell thru analysis on programs to help drive additional sales • Suggested reorders, markdowns, and RTV opportunities to increase profitability of department. • Presented suggested inventory levels to Planning team monthly. • Created and updated store matrices to find opportunities based on sales expectations, data and visual presentation. • Determined appropriate door base for departments through sales data to improve product performance in stores. • Created and maintained Key Item plans utilizing forecasting skills (Sales, Inventory, GM%, S.T.%)

• Educated sales staff on products through weekly presentations and as an on-retail-floor resource. • Worked with sales staff and ownership team to identify the appropriate assortment for target customers. • Capitalized on growth opportunities through new products, co-marketing current products, and pricing strategies. • Analyzed product assortments for performance, profitability and additional opportunity areas. • Developed and utilize a pre-season order and replenishment business process. • Directed the casual footwear product cycle, track purchase orders, and resolve inaccuracies with vendor representatives through development of strong relationships and win-win resolution techniques. • Cultivated beneficial relationships with key vendors by attending trade shows. • Planned and purchased discounted product for semi-annual sale that is responsible for major portion of yearly revenue. • Trained up to 150 temporary sales staff during semi-annual sale.