Liz McNulty
Global Product Line Manager - Partnerships and Licensed · Wilson Sporting Goods Co.
Chicago, IL
Work Experience
Global Product Line Manager - Partnerships and Licensed
Wilson Sporting Goods Co.2017 – Present
- Drive the global strategy for the Licensed and Partnership Team Sports Business Unit; Responsible for executing a 36 month product road map and coordinating with cross functional teams to achieve the plan. -Manage high level relationships with Wilson Team Partners and Licensees - Disney, NFL, FIBA 3x3, NCAA and College Football Playoff - Manage promotional marketing needs through NFL Partnership. Oversee and manage NFL on-field product including specialty events such as International Series, Pro Bowl and Super Bowl. - Work with cross functional teams to oversee Go-to-Market strategy for 1,500+ individual SKUs throughout the Licensed and Partnership Business Unit - Create seasonal product briefs that define new product positioning, pricing, product and packaging attributes, consumer information, competitor analysis and brand relevance that meet margin goals. - Maintain a solid understanding of emerging trends, competitive landscape, channel requirements and consumer insights - Work within the product calendar timelines for on-time completion of all major dates and gates - Present product line and category strategy to global sales and leadership
Education
Bachelor of Arts: Advertising Management
Drake University2002 – 2007
Bachelor of Arts: Advertising Management
Industries
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