Liz Ingle
Sr. Director of Marketing · Scientist.com
Carlsbad, CAIn My Own Words
Award-Winning Senior Marketing Professional Over a decade of experience driving strategic brand initiatives and leading dynamic teams to exceed expectations. Successful in developing brands from regional to Fortune 500 companies. Exceptional collaborator skilled at leveraging qualitative and quantitative data to guide teams in the development of marketing and media plans. Results-focused and highly organized, able to respond to emerging issues quickly and with long-term strategies. Signature career achievements include but are not limited to - national winner for Strategist of the Year, development of an innovative and engaging marketing and brand planning workshop, successfully managing and balancing media and marketing budgets in excess of $5mm and consistently cultivating over $2mm in revenue annually.
Work Experience
Marketing Strategist, Manager
Cox Media2012 – 2017
Direct all facets of regional marketing projects designed to drive growth in the TV/video and digital/mobile product set. Leverage leadership abilities and collaborative relationships to promote innovative ideas and solidify strategic solutions. Mentor and coach team members and create an engaging environment that supports professional growth. Create and evaluate strategic plans to align with organizational and client expectations. Experience with media and budget planning, presentations, product launches, creative services, content development and copy writing.
Senior Account Executive, Manager
MeadsDurket2006 – 2012
Oversaw the development of strategic project plans and presentations, including budget creation in accordance with organizational tactics and time in market. Led a team of five to develop innovative approaches in campaign design across multiple media channels including print, collateral, out-of-home, direct mail, digital, broadcast, video, event, and internal corporate communications. Directed multiple brand launch events and helped drive brand awareness and promotion throughout the organization. Served as brand manager on a variety of accounts. Was main point of contact for senior level B2B, B2C and not-for-profit clientele, established strong, long-lasting client / agency relationships.
Account Executive
BaileyGardiner2004 – 2006
Agency lead on various accounts and marketing programs. Synchronized cross-functional campaigns between clients, leveraging both advertising and PR tactics. Managed 3rd party partnerships.
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