Lisa Maiorana

• Developed and maintained content for the organization’s external website and internal intranet, ensuring accuracy, brand consistency, and audience engagement. • Managed digital assets and collaborate with third-party developers to optimize visual and content strategy. • Assisted in the development, proofreading, and distribution of marketing materials, including newsletters, ads, brochures, press releases, and event collateral. • Spearheaded the creation of standardized internal processes for improved project management efficiency. • Oversaw social media monitoring, social listening, SEO content writing, and audience engagement strategies. • Managed the organization’s Yelp presence, responding to reviews and addressing concerns to enhance brand reputation. • Organized high-profile corporate events, working with government officials and internal stakeholders to ensure seamless execution and brand alignment. • Led the creation of compliance-approved social media marketing materials, now adopted organization-wide.

• Directed branding and marketing campaigns for third-party vendors, enhancing sales through strategic messaging, promotional materials, and product launches. • Created comprehensive project briefs for the creative team, outlining budget, production details, and service requirements. • Managed project timelines and workflow using Jira, tracking campaign updates, vendor quotes, and production milestones. • Implemented CRM strategies using Sugar to support the sales team with real-time marketing insights and customer interactions. • Developed and executed targeted email campaigns featuring top-selling products for key distributors.

• Managed editorial direction for the community magazine Healthy Living, internal employee newsletters, and the organization’s annual report. • Led the transition of the annual report from print to digital, improving accessibility and reducing costs. • Developed fact sheets and marketing assets for media outreach, government relations, and physician recruitment. • Directed photoshoots for marketing campaigns, ensuring alignment with brand messaging and visual identity. • Contributed to strategic brand storytelling across social media, website content, and fundraising initiatives.

• Authored fashion, beauty, and wellness content, tracking industry trends and emerging consumer insights. • Directed fashion photoshoots, coordinating with photographers and designers for editorial layouts. • Managed product reviews and media outreach for beauty and lifestyle brands. • Styled live models for fashion photoshoots and provided product styling for standalone product photography.

• Led the development and branding of new product websites, including concept creation, photography direction, and content development. • Managed marketing strategies for licensed partnerships with Disney, Tony Hawk, and Nickelodeon. • Produced press releases, email campaigns, and product announcements for lifestyle and action sports brands. • Collaborated with the executive team on branding initiatives, packaging design, and go-to-market strategies. • Worked closely with logistics and warehouse management on samples and product giveaway for events and community partnerships.