Lindsey Yoder

Lead execution of all professional channel campaigns and channel tactics by managing, organizing and collaborating with cross-functional teams such as creative, marketing, research & development, sales, operations, education and finance. Understanding the Colorescience consumer segments, channels of distribution and competitive landscape; and developing channel and partner marketing assets that appeal to the unique needs of those segments and channels. Working collaboratively with the creative team to define and produce all marketing materials to drive the professional channel business. Actively monitors sales and marketing results, budgets and revenue forecasts to ensure achievement of goals. Monitor and analyze market and competitor activity to proactively make recommendations for strategic direction. Collaborate with the brand marketing team to ensure cohesive product and brand presentation, packaging execution, and partner/consumer communication in the offices of professional channel practices. Develops and manages new partner success programs (business plan, communication, materials, promotions, etc.) Elevate the Partner Rewards program to drive customer loyalty and incremental revenue Plan and execute professional channel events & tradeshows Partner with sales, education and brand marketing teams to plan new product launches with success Create monthly plans for partner channel communications via mass email distributions based on product and topic focus Promote lead generation by creating tools and strategies for the Colorescience sales team Manage marketing brand platforms for our partner channel to utilize for their own marketing business needs (i.e. BrandFolder, Colorescience Custom Print Portal, Partner Portal, etc.)