Lindsey Giordano
Content Marketing Manager at IGT
San Diego, CAIn My Own Words
Creative communications professional skilled in content strategy, digital marketing (SEO, SEM, email), and brand management. Experienced in fashion, sports, travel, and editorial writing. Strong project management and collaboration skills, with expertise in visual storytelling through photography, copywriting, and social media.
Work Experience
Marketing Content Manager
IGT2022 – Present
● Oversee daily content strategy and development for global sports event coverage across 40 apps, kiosks, and wagering screens. ● Collaborate with sports trading teams, vendors, casino representatives, and customers to ensure seamless workflows. ● Deliver onboarding and workflow training for new employees. ● Produce accurate, engaging content aligned with brand objectives. ● Apply research and analysis to evaluate effectiveness and optimize publishing workflows.
Chief Executive Officer, Editor-in-Chief, Photographer
Le Ragazze and Co. L.L.C. dba The Girls and Company2016 – Present
● Founded and manage a women's lifestyle and travel magazine with integrated e-commerce. ● Produce editorial content (copywriting, editing, AP style) and manage digital marketing campaigns (SEO, SEM, social, email). ● Capture photography and visual storytelling at major events, including the United States Women’s National Team (USWNT) and National Women’s Soccer League (NWSL) matches, ClexaCon, and Club Skirt’s The Dinah. ● Oversee editorial calendars, social campaigns, and partnerships to ensure deadlines and brand consistency.
Senior Copywriter
Zappos Family of Companies2011 – 2017
● Wrote and edited 100–150 product descriptions daily for fashion and athletic brands, optimizing for SEO. ● Managed social media content and campaigns, including influencer partnerships and celebrity endorsements. ● Drove digital traffic and engagement for the award-winning Pawlidayz pet charity campaign, earning first-place recognition two consecutive years for top campaign performance. ● Conducted trend and consumer research to guide content strategy. ● Strengthened product/marketing collaboration through vendor meetings and line reviews.
Education
Associate of Arts - AA
College of Southern Nevada2020 – 2022
Activities and Societies: Dean's List, President's List, High Honors
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