Lindsay Marcus
Graphic Designer · Freelancer
La Mesa, CA
In My Own Words
Graphic Designer with an interest in creating the most effective and enticing pieces possible. Over eight years of experience creating, developing and marketing print and web related materials for clients. Also has experience with building email campaigns, managing marketing automation platforms, and producing social media posts.
Work Experience
Graphic Designer
Freelancer2014 – Present
Support client’s in thoroughly examining their resume´s and providing a fresh, new look for their career. Create, update and edit files through InDesign, Illustrator and Photoshop. Successfully manage multiple projects from concept to final product under tight deadlines.
Graphic Designer
Point Loma Nazarene University2018 – Present
• Implement digital and non-digital content strategies for new program launches related to content marketing, email marketing, web analytics, search engine marketing, social media, collateral development and microsites. • Serve as content area expert on programs' audiences, goals, competition, and distinctions. • Conduct research, develop content and implement digital strategies. • Collaborate with marketing team on projects such as brochures, video/TV production, radio and web advertising, custom web pages, and microsites. • Participate in vendor project management.
Digital Marketing Specialist
Atlas General Insurance Services2016 – 2017
Designed internal and external print materials to increase client database. Utilized their marketing automation platform to create landing pages and email campaigns to promote Atlas' products and services. Increased email open/click rate and sales calls by creating effective emails.
Creative Production Designer
Vantage Deluxe World Travel2014 – 2015
Built art and copy layouts for catalog, direct mail, and print projects on a tight deadline. Maintained strong relationships with print vendors from creation to print. Reviewed digital and print proofs for overall printability.
Internet Marketing Manager
Marlboro Nissan2011 – 2013
Routinely executed pictures and customization of inventory. Supervised and posted on social media sites such as Facebook, Twitter and Instagram. Optimized data by monitoring Google Analytics, SEO and keyword searches and ensuring adequate service usage. Formed data sheets, email campaigns and industry related collateral while preserving the company’s brand identity.
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Activity
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