Linden Foster

• Detailed market research, differentiation strategy, and marketing plan. • Created a formal business plan for the company – mission/vision statements, product line goals/guidelines, pricing analysis, expansion opportunities, timeline, business licensing and online setup, sourcing, financial breakeven timeline.

Developed and executed financial plans contributing to top line department goals. • Managed $6m business across women’s accessories, youth, hydration and sunscreen. • Produced 32% YOY growth in sunscreen business, 6% YOY growth in accessories business, and maintained flat comp for youth business on decreased door count. • Negotiated discount terms with external vendors, increasing GP. • Worked with planning, allocations, and operations teams to hit sales, turn, and inventory goals. Collaborated on product development and marketing in response to selling trends. • Reviewed monthly selling and brought feedback to design/sales team executives to contribute to line plan development. • Developed cobranded product with external vendors, including Hydro Flask and Sun Bum.

- Manage youth and sunscreen categories across twenty doors with seasonal and A/O buys, replenishment, promotion plans, transfer strategies, SMU product, and merchandising. - Support six buyers through daily order entry, maintenance, and other various needs. - Master the BOSaNOVA and Qlikview retail and reporting systems. - Regularly run and report sales analysis to Global GM, VP of Sales, Design Director, and others. - Maintain positive relationships with internal teams and external vendors.

- Executed seasonal buys and launched social media marketing for the women’s department. - Responsible for administrative functions including PO entry and maintenance, vendor communications, and management of OTB. - Attended trade shows, scouted potential new brands, and forecasted industry trends. - Trained and managed a small team on POS systems and customer service skills.

- Assisted the construction and development of visual displays and product merchandising. - Co-managed the sale department and markdown process. - Provided personalized customer service and styling for shoppers.

- Collaborated with the director to develop the psychological background of each character. - Sourced fabrics, found items, and accessories for costumes.

- Developed product designs through sketches, Photoshop, and Illustrator. - Planed, organized, and directed look book photo shoots. - Provided extensive market research and implementation of marketing strategies.