Liam Barrett
VP of Global Sales
Carlsbad | US
Interests
No information
Industries
Lifestyle
Skate
Snow
Surf
In my own words
— LiamExperience in B2B sales responsible for all key account planning, clinic and sales development, merchandising, assortment planning, trade shows, and ecommerce interface.
This position has allowed me to gain a frontline perspective with measurable results.
Previously I held multiple roles with Oakley in sales and marketing.
Marketing and events continue to be my passion, from concepts to ROI analysis. Managing multiple internal relationships and agencies simultaneously to produce the best possible outcome. Ensuring maximum exposure and seeking new approaches on constantly evolving media platforms. Developing messaging specific for Brand and product focus balance.
Trajectory
Jan 2025 — Now
Vice President of Global Sales · 100%
Jun 2023 — Jan 2025
Sale Director · 100%
Feb 2022 — Jun 2023
Category Director · 100%
Sep 2019 — Mar 2022
Senior Global Brand Manager · DRAGON ALLIANCE
Brand Strategy / Team & Ambassador Management / Merchandising / Advertising & Media
Aug 2017 — Sep 2019
Regional Sales Manager · DRAGON ALLIANCE
Manage Sales Team: Southeastern US / Southwestern US / Puerto Rico / Hawaii/ Costa Rica
Categories: Sunglasses / Snow Goggles / Softgoods
Jul 2016 — Jul 2017
Vertical Sales Engineer · Environmental Lights
Provide complete LED lighting solutions for retail applications
Jun 2015 — Jul 2016
Sales Representative & Key Accounts Manager · Neff Headwear
Brands: Neff & Neff Wear
Territory: San Diego / OC / IE
Description: Responsible for all sales, merchandising, line presentations, key account planning within assigned territory.
Sep 2014 — Jun 2015
Sales Representative · Burton Snowboards
Principle Sales Representative for all categories within Burton Snowboards: Hardgoods, Softgoods, Rental & Demo, Apparel & Bag, Anon, Analog
Oct 2011 — Sep 2014
Principle Sales Representative · Oakley
Brands: Oakley
Territory: Massachusetts (Cape/Islands/Western)
Rhode Island
Connecticut
New York (Westchester/Hudson Valley)
Jan 2008 — Dec 2011
Sports Marketing Manager - Global Events · Oakley
Managed Internal and External Event Properties , Agencies, and Media Services for global event properties. Focus on brand and product messaging, timing, and sales interface.
> Event Concept to Final ROI Analysis
> Budget Monitoring and Adjustments
> Athlete and Key Personality Relationships
> Emerging Market Experience
> Key Organizational and Government Agency Management
Mar 2005 — Jan 2008
Alternative Marketing · Oakley
A division of lifestyle marketing focused on unique branding and messaging.
Key elements included:
> Retail Marketing
> Trade shows
> Merchandising
> Celebrity and Key Personality Relationships
> Grassroots Events
> Product Launch Events
Jun 2000 — Aug 2004
Activities Director · High Cascade Snowboard Camp
Various positions in five summers of employment:
> Snowboard Coach
> Counselor
> Activities Director
Jan 1999 — Apr 2003
Production Assistant · JJS Inc.
Produced and performed in events for large companies including: Budweiser, RedBull, Nike, 2002 Salt Lake Olympics, Delta Dental, Kodak
Activity
Education history
UNH Peter T. Paul College of Business and Economics
BS | 1998 - 2004
