Letty Cruz

Letty Cruz

VICE PRESIDENT of OPERATIONS · Bearpaw Inc

United States, CA

In My Own Words

Hello, I am Letty Cruz. I attribute my track record of success directly to my ability to provide innovative leadership and oversight and effectively spearhead manufacturing, distribution, logistics, supply chain, and product management operations.

Professionals and business owners enjoy working with me because I am a strategic, personable, and communicative leader proficient in driving business process redesign and transformation. I leverage solid business acumen, proven problem-solving ability, and robust work ethic with repeated success launching pioneering initiatives and operational enhancements strengthening productivity, efficiency, quality and customer satisfaction while reducing risk and costs.

I demonstrate a knack for creating diverse teams, establishing high-performing environments, and raising employee retention and performance at the highest levels. Connect with me today to find out how I am able to drive continuous improvements and profitability and determine your organization’s success by cultivating solid global relationships, promoting synergy, influencing key factors and affecting positive change.

Work Experience

VICE PRESIDENT of OPERATIONS

Bearpaw Inc

2021 – Present

• Spearheaded end-to-end supply chain management, optimizing processes and reducing lead times by 20%. • Implemented strategic production enhancements, resulting in a 15% increase in manufacturing efficiency. • Streamlined logistics operations, reducing costs by 10% while maintaining timely delivery standards. • Elevated customer service standards, leading to a 25% improvement in customer satisfaction scores. • Oversee 3PL relationships, ensuring seamless collaboration and improving overall distribution efficiency. • Implemented data-driven decision-making processes, enhancing overall operational agility. • Successfully manage cross-functional teams, fostering a collaborative and high-performance culture.

SENIOR SUPPLY CHAIN MANAGER

SANRIO INC

2020 – 2021

•Lead the supply chain team development and delivery strategies, partnering with internal stakeholders (sales, marketing, finance, and technology) to achieve business growth and customer needs. •Analyze logistics performance, identifying and prioritizing opportunities to reduce lead time, inventory levels, and cost while improving the customer experience. •Create standard operating procedures and best practices for performance monitoring to optimize quality and customer service. •Develop strong relationships with 3PLs/Vendor base to ensure 3PLs achieve defined KPIs and meet established SLAs for inventory control, order fill rate, shipping, and scorecard metrics. •Monitor product import processes and files to ensure compliance with regulatory and legal requirements. •Overview of the export market and awareness of international developments affecting trade and transportation. •Maintain customs and trade compliance certifications and C-TPAT.

Senior Product Development/Production Manager

CatchSurf LLC

2017 – 2020

•Led the product development and production teams from design handoff through delivery for all brands and categories. •Establish/Monitor seasonal calendars, drive design revisions/approvals to hit target delivery dates, negotiate costs to meet target margin goals, suggesting alternatives when relevant. •Manage, coordinate, and maintain relevant fabric, trim, and sample library. •Set up the product testing process, work with QC to ensure proper material/durability testing is completed, and integrate all feedback based on testing. •Oversaw all supplier relationships, daily communication, calendar management, and cost negotiations. •Identified and onboarded new vendors as needed; actively evaluated risks and opportunities with vendor base and managed accordingly. •Processed all vendor A/R A/P, proactively addressed and resolved all chargebacks, returns, or rework items. •Partnered with Design, Merchandising, tech design, Sales, and Ops teams to update/implement processes and procedures.

Production/Logistics Manager

Ethika

2016 – 2017

I direct garment production operations across global factories while contributing these notable results: » Optimized efficiency and productivity by launching production, design, and development calendar and operational improvements » Reduced overhead expenses by analyzing material and production steps, formulating cost analysis and negotiating production costs » Amplified production and raised quality by advising on methods and directing fit approvals, lab dips and garment tests » Introduced demand forecasts and analytics by analyzing data while maintaining demand forecast comprising order bookings and shipments, master data, market and trends, seasonality, promotions and product lifecycle » Assisted finance and sales with valuable input on costs and profit margins » Established efficient production and logistics scheduling plans and overcame issues by driving liaisons keeping personnel apprised » Initiated consolidation opportunities and transportation methodologies boosting revenues

Senior Production & Logistics Manager

Lifted Research Group (LRG)

2015 – 2016

I piloted the development and maintenance of Bulk Inline and Custom (SMU) purchase orders across all brands, drove logistics, optimized transportation modes, routing and FCL/LCL vessel schedules, devised vendor setup manufacturing and compliance agreements, defined terms for Letter of Credit and produced margin reports and cost sheets while producing these significant deliverables: » Slashed shipment costs and operational expenses by negotiating and securing profit-generating contracts with freight forwarders, brokers, truckers and vendors » Swiftly attended to and solved production issues by driving communications with global suppliers, developers, and Quality Control teams to identify problems and implement solutions » Prevented financial losses by reconciling production shortage and damage claims, issuing chargebacks, and overseeing rework and special projects » Reconciled demand forecast to projected O/H inventory by formulating delivery forecasts of inbound & drop ship freight.

Operations Manager (Contract)

Yvolution USA, Inc.

2014 – 2015

I provided oversight of global operations, directed production activities, processed POs, maintained WIP, & drove global liaisons resulting in these exceptional achievements: » Reduced stock loss by managing global inventories, executing loss prevention controls, quarterly cycle and inventory counts, initiating forecasting strategies and reporting on discrepancies » Amplified logistics by managing inventories, fulfilling orders, repackaging products, directing distribution and suggesting transportation modes, routing, and schedules » Accomplished bulk production shipments by coordinating shipments with freight forwarders, brokers, and truckers » Acquired product/material and factory audit certifications by directing third party testing and documents prep » Magnified product quality by collaborating with QC/QA to define solutions and resolve quality and packaging matters » Secured cost-effective contracts for warehousing, packaging, transportation, and insurance by driving negotiations

Production & Logistics Manager

Lifted Research Group (LRG)

2013 – 2014

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Global Production/Logistics Manager

Podium Distribution- DVS/Matix/Diamond Footwear & Apparel

2011 – 2012

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Global Operations, Planning & Logistics Manager

Holden Outerwear

2012 – 2012

I oversaw global vendors, drove order placement and product receipt, facilitated Ecom Customer Service and attained these results: » Developed cohesive and efficient team environment by collaborating with key business units and initiating procedures streamlining operations » Elevated logistics flow by maintaining global WIP while administering inventory, freight bookings, import and export documentation, VAS services, compliance requirements, transportation, price fluctuations and time elements » Achieved timely delivery of products into FTZ locations across global destinations by overseeing classification, import/export processes, and CFS bookings » Optimized selling and buying power by assessing inventory and material needs, providing buy commendations and allocating priorities » Attained financial targets by directing accounting functions including upholding general ledger, processing invoices, accounts payable/receivable, developing P&L, financial statements and posting month end.

International Production Manager

The La Jolla Group

2010 – 2011

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Operations Manager

IPATH Footwear Inc. (TIMBERLAND)

2005 – 2010

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Education

EL CAMINO COLLEGE

2002 – 2004

Interests

YogaSnowboardingHiking

Industries

FashionLifestyleMusicOutdoorSkateSnowStreetwearSurfSwimYogaHealth & FitnessBikeGolfDiveCreative AgenciesFishingMoto & PowersportsRunTechTriathlonWakeOther

Connections

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