Lesa Sewick
Senior Art Director · Lesa Michelle
Austin, TX
In My Own Words
Hello. I'm an experienced Art Director with an extensive background in campaign strategy, branding, online deliverables and print solutions. Continued leadership and mentorship responsibilities while maintaining role as design lead on all high-level, client-facing projects.
Work Experience
Freelance Art Director
Lesa Michelle2005 – Present
• Work directly with agencies and individual clients to establish creative direction on a per-project and/or ongoing basis. • Responsibilities include design/production of websites, landing pages, campaign identity, social media, banners, email, print and package design. • Recent Contracts: Vestis Uniform Services, Aramark, American Fashion Accessories, The Honor Roll, Wistia, The Dyrt app, Amplify Marketing.
Senior Art Director
American Fashion Accessories, LLC2020 – 2021
• Established creative direction and brand identity for two fashion accessory brands. • Built and managed two brand websites on Shopify E-commerce platform. • Creative projects consist of print and online deliverables such as landing pages, email campaigns, online banner ads, social media content, vendor presentations, catalogs, trade show booth design, and packaging. • Shoot and edit all product photography along with providing art direction for off-site lifestyle shoots. • Collaborate with brand managers, marketing, and sales teams to determine creative deliverables needed to grow each brand. • Additional duties include project management, media buying, and maintaining relationships with external vendors.
Senior Art Director
Other World Computing2010 – 2020
• Provided creative direction and managed an in-house agency consisting of five global brands. • Creative execution consisted of print and online deliverables such as landing pages, email campaigns, online banner ads, social media content, catalogs, white sheets, trade show booth design, and packaging. • Collaborated with copywriters, marketing, and sales teams to define project scope, logistics, and present creative. • * Managed and mentored a team of designers, photographers, and videographers across multiple locations to create strong design solutions. • Additional duties included project management, media buying, and maintaining relationships with external vendors.
Education
B.F.A in Graphic Design
University of Illinois at ChicagoGraduated with High Honors Minor in Fine Arts
