Leonor Guarnizo de la Torre
Communication, Marketing and Sales Department Intern · Encom
La Pobla de Vallbona, V
In My Own Words
From the moment I started my degree, I knew that this was the path to follow. I am passionate about advertising, communication, and marketing. Since the third year of my double degree, I have done internships in different companies and areas. For three months, I was on the radio doing the program A Mediodía, Alegría! on ArcoFm. I was the third voice of the program, as well as being in charge of the post-production and social networks of the magazine. In the summer, as I was moving back to Valencia, where my parents live, I was proactive and got an internship at a sports app, KANARA Sport, in the communication and marketing department. After six months of internship, I was hired for another six months, completing a year with them and seeing how the app grew both in users and its social networks. However, due to financial problems, as they were a start-up, they couldn't renew my contract. So, I looked for other internships and ended up at QuingMedia, the first experience I've had in a digital marketing agency. I was with them for 6 months; I learnt about email marketing and how it works. I had the possibility of a contract, but a former university professor offered me the internship I'm doing now.
Work Experience
Communication, Marketing and Sales Department Intern
Encom2023 – 2023
Tasks: Plan Media Content. Organize the clients' agenda. Market research for potential clients. B2B content (LinkedIn). Establish a relationship with ambassadors. Generate B2B presentations and meetings. // Experience gained: learned to manage a client list, how to sell the product, and the type of formal communication to have with them. Furthermore, I helped grow their audience on LinkedIn and their engagement with the post I wrote. Lastly, I was responsible for reviewing the media press notes, thanks to my journalism background, and analyzing the reports.
Digital Marketing Assistant
QuingMedia2022 – 2023
Tasks: Content creation for customers (social media and copywriting. Email marketing // Experience gained: I was able to help grow our client's social media. With the content I created for their blogs, they were able to gain attention on their web page. I was able to see what the workings of an agency are like and manage my own time and responsibilities to get the job done.
Marketing and Comunications Junior Lead
KANARA Sport2021 – 2022
Tasks: Manage B2C and B2C communication. Branding by creating graphics, copy, and blogs. Plan a content calendar. Analyze insights for results. // Experience gained: I learned how to manage a content calendar. Likewise, how to adapt my style to the company philosophy. Also, I managed to analyze a buyer persona and create content designed for them. Lastly, I created a relationship with the user of the app by drafting emails and newsletters directed to them.
Collaborator at Radio Program Cesine Directo
Arco Fm2022 – 2022
Tasks: Produce program content. Running social media. Experience on the mic (presenter/collaborator). Post-production of the program. // Experience gained: confidence, presence with the microphone, and the ability to modulate my voice. Likewise, how to manage a team and develop my leadership. I was a proactive person and sought the solution to the problem instead of waiting for others to do it.
Voiceover and Social Media Intern
Arco Fm2021 – 2021
Tasks: Produce program content. Running social media. Experience on the mic (presenter/collaborator). Post-production of the program. // Experience gained: confidence, presence with the microphone, and the ability to modulate my voice.