lee crossley

President

2017 – Present

Established new technical outerwear brand with distribution for multiple channels including wholesale, resort uniform, online, and brick and mortar retail • Formation of new S-corporation • Registered new trademark and all intellectual property • Developed business plan including multiple distribution channels, 5 year proforma and monthly cash flow analysis, and plan for strategic growth • Designed and developed product line for 2017/2018/2019 seasons • Sourced all production, fabric development, and custom trims • Managed all aspects of production from initial inception through bulk production including prototypes, salesmen samples, and size sets • Negotiated all production, fabric, and trim costs • Responsible for QC including testing of raw materials through finished garments • Developed local embroidery and screen-print facilities to accommodate post-production and drop logo capability for resort and team business • Contracted and directed development of interactive website • Opened retail outlet store to realize greatest return of excess inventory

Global Product Manager

2012 – 2017

• Responsible for all aspects of design, development, sourcing, and production for Resort, Corporate, Team, and Race categories. • Collaborated with sales and marketing to create each seasonal line plan subject to anticipated development timeline, ROI, and manufacturing viability of each new style. • Established parameters with respect to options and minimum requirements for customization of Resort and Team programs.

• Moved production to better factories and increased margins with improved construction quality.

• Sourced new fabric mills that could develop specialized fabrics for Resort and Corporate uniform applications while providing improved quality and better pricing.

• Negotiated all FOB and fabric prices with production factories, fabric mills, and trim suppliers.

• Responsible for creation of initial designs, BOMs, specs, color blocking, fabrics, trims, and custom features for all styles.

• Reviewed and approved all prototypes, salesmen samples, and pre-production samples.

• Prepared and submitted to the factories all information for bulk production including order summaries, POs, fabric selection, color blocking, custom features, and embroidery for each order.

• Calculated fabric consumption needed for all production and ordered required fabrics directly with fabric mills to ensure on time delivery of fabric to all factories.

• Set factory WIP by style for each production and monitored WIPs weekly to ensure production remained on schedule.

• Coordinated logistics for all shipments and reviewed all shipping docs to ensure problem free custom clearance. Provided specific routing for each shipment to expedite delivery.

• Traveled to factories in Asia and Europe several times each year for development and production review.

• Worked directly with fabric mills to develop specific fabrics suitable for uniform application addressing abrasion, crocking, fading, and overall durability required to achieve a 3-5 year garment life span.

• Worked with 3M to develop new proprietary DWR to resolve the ineffectiveness of C6 DWR.

• Developed a new softshell fabric and obtained re-classification from U.S. Customs reducing the duty rate from 28.2% to 7.1%.

• Developed special features to allow post-production embroidery without damaging the finished garment.

• Instrumental in development the new 2017 interactive website.

• Designed and prepared Pro Gear annual catalogs.

• Worked directly with Resorts and Corporate accounts to develop specialized product with custom colorways and features tailored to each unique program.

• Responsible for new product innovation of fabrics, features, construction, trims, and concepts.

CEO

2007 – 2012

• Established new Outerwear brand. Produced and distributed Outerwear lines to Specialty Snow Sport retail community.

• Developed custom Uniform programs for ski areas throughout North America. Designed and produced uniforms in 2009, 2010, 2011 and 2012 for Instructors, Lift Ops, Snowmakers, Mt. Ops, Ski Patrol, and Administration. Managed 20-25 programs annually.

• Responsible for all design, development, sourcing, and production from prototype through finished goods.

• Managed all logistics, responsible for shipping of all incoming and outgoing product.

• Managed all aspects of sales including trade show planning/participation, hiring/managing all independent sales reps, and working directly with larger accounts. • Responsible for all aspects of marketing including website development, print ads, POP, and incentive programs.

• Traveled frequently to Asia to work directly with factories and fabric mills. • Responsible for all administrative duties and financial planning including forecasts, annual budgets, gross profit margins, sales objectives, and growth directive. • Opened and oversaw company owned retail outlet store to dispose of excess inventory.

CEO

2000 – 2007

• Directed all administrative, sales, and production aspects of the company.

• Assembled strong sales team to cover U.S. and worked closely with independent and in-house sales reps. Coordinated and staffed all regional and national trade shows. Increased the U.S. retail account base and established international distributors in Japan, Australia, New Zealand, Korea, and Canada. • Responsible for all aspects of marketing including website development, print ads, POP, and incentive programs.

• Developed Uniform program for ski areas, ski clubs, and teams throughout North America. • Prepared line plans and determined fabric, technical features, fit specs, trims, and color blocking for all designs.

• Directed three in-house designers and one independent designer for Outerwear, Streetwear, Accessory, and Bag categories.

• Managed production and sourcing of all product, negotiated all construction, trim, and fabric prices and secured guaranteed delivery dates.

• Traveled frequently to Asia factories for product development and production review.

• Worked directly with fabric mills and trim vendors to develop new proprietary fabrics and custom trims.

• Contracted development of interactive website that enhanced retailer and end consumer use. • Set up warehouse facilities in Reno, Nevada and Auburn, NY.

• Opened three company owned retail outlet stores to dispose excess inventory at enhanced margins. Responsible for store site selection, lease negotiations, and store build outs.

• Responsible for all financial aspects of company including annual budgets, P/L, gross margins, sales forecasts, costing, and growth objectives.