In my own words
— LaurentCPG DESIGN & DEVELOPMENT EXPERT | ART DIRECTOR DIGITAL RETOUCHER | AWARD-WINNING DIGITAL ARTIST
Trajectory
Oct 2021 — Now
Art Director | Photo Retoucher | Visual Designer · Buttercloth
• Ideate and design print, digital and social branded content, assets, and experiences across owned and paid channels.
• Plan and direct photoshoots that deliver against project goals (products / live models / studio and off-site lifestyle).
• In charge of photo-retouching, compositing, color-correcting high-volume photography for e-comm, social media, digital and print catalogs.
• Maintain imagery on Shopify-based DTC store, updating with new products and corporate announcements.
• Manage freelance designers’ projects, workflows and monitor quality output.
Apr 2018 — Oct 2021
Graphic Designer | Art Director · Self-Employed
• Designed and produced a variety of digital creative deliverables such as Style Guides, Visual presentations, Packaging Designs, Merchandising Renderings, Social Media Visuals, Surface Designs for Interior Decoration.
• Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
• Walmart
• Zag Entertainment
• Moose Toys
• Gaumont Animations
Apr 2016 — Apr 2018
Director of Product Design · ThinkGeek
• Head of Design team responsible for R&D of all licensed and proprietary products ($80M business)
• Concepted, designed, sketched, prototyped (including managing art-to-product, sample creation, fit sessions, and electronic breadboards, where applicable), delivered and presented trend-right consumer centric product lines that featured market-leading innovations and great price/value for each tier of the value pyramid.
• Created in-house Packaging Department and eliminated offshore subcontracting, resulting in cost reduction in product manufacturing of more than 30% over 3 years.
• Oversaw and trained multidisciplinary team of 8 comprised of designers and engineers.
• Supervised several projects simultaneously, maintaining profitability of each and consistently exceeding design expectations.
Feb 2011 — Apr 2016
Creative Director | Sr. Creative Artist · Artissimo Designs, LLC
01/2013 - 01/2016
• Creative Director responsible for developing Artissimo's entire line of wall-decor product ($120M business)
• Managed team of 5 designers
01/2011 - 01/2013
• Art Director of a new Sports & Entertainment division of licensed wall decor products that generated over $20 million in sales in 2 years.
• Licenses included NFL, MLB, NBA, NHL, NCAA, mulitple Disney properties, Sanrio, Pixar
Apr 2009 — Oct 2010
Freelance Art Director · Mattel
Mattel:
• Team leader responsible for the design of 7 style guides for Mattel's premier brands including Hot Wheels, Polly Pocket and Monster High.
• Led a global team of product developers across multiple categories, driving all aspects of the consumer product design process.
Apr 2006 — Apr 2009
Design Manager | Senior Designer · Disney Consumer Products, Glendale, CA
• Directed design of 20 style-guides for Disney consumer products.
• Managed the development of all creative assets and third-party consumer products worldwide.
• Reviewed design submissions from licensees and participated in concept line review meetings to ensure a saleable product line.
• Traveled to production sites in Asia to ensure a high-quality product line.
• Increased DCP’s revenue from earned royalties by double-digit percentages in 2008, with growth across multiple product categories.
Activity
Education history
American Graphic Design Awards
American Graphic Design Awards | 2012 - 2019
