Lauren Van Wechel
Content Creator/ Photographer · Filtrate Eyewear
Carlsbad, CA
In My Own Words
Photography, content creation, and e-commerce management is my jam. I work full time as a Marketing Administrator & Product photographer, where I optimize the customer experience through professional product imagery that captures the essence of the brands I work with.
I also have my own content creation business in which I shoot e-commerce and social media photography for local brands and businesses.
Work Experience
Content Creator/ Photographer
Filtrate Eyewear2016 – Present
On-site product photographer responsible for producing visual content for numerous brands, including watches, eyewear, shoes, and clothing. I work with advertising specialists in order to create photos to appeal to specific customer markets. I am fluent in studio product imagery and technical skills as well as outdoor lifestyle imagery. The photos I have produced are used for e-commerce sales, printed and online catalogs, Kickstarter campaign videos, and Facebook and Instagram ads. I use Lightroom, Photoshop, and Shopify daily to create visually intriguing images for a series of ad campaigns.
Marketing Administrator and E-commerce Listing Specialist
Plangea Inc2018 – Present
-Manage and maintain all product listings on Amazon, Etsy, Walmart, and other various platforms while ensuring listings meet all image requirements -Influencer Marketing manager, maintaining relationships with remote partners and following up on paid content -Photographer for e-commerce listings, as well as lifestyle imagery for social media -Social media manager, scheduling posting through Planoly and Tailwind, with relevant hashtags and eyecatching captions, directing followers to imbedded product links.
Sales Admin
Genuine Products Group2016 – 2017
Worked with dealers and sales reps to increase sales at Filtrate Eyewear. Was responsible for collecting orders, managing inventory, ensuring warehouse accuracy, invoicing and creating labels to ship products within a 48 hour window. Worked directly with dealers as well as through the phone and email.
Photographer
Multiple2012 – 2016
Have been a freelance photographer for multiple companies, updating their websites, managing their social media platforms and engaging with their clientele. Required great customer service skills, and also Photoshop and Lightroom skills.
Marketing Intern
SunBum2016 – 2016
Assisted with social media sites such as Pinterest and Instagram, responded to customer inquiries through e-mail and gave professional responses regarding complaints and damaged product. Sent out product to ambassadors and maintained contact with potential social media ambassadors.
