Lauren Perkins
Media Project Manager · Wheel Pros LLC
Boise, ID
In My Own Words
I’m about getting the job done in the most effective way possible. I was a professional skateboarder for 10 + years, which laid the foundation for my work ethic. I no longer at a professional skateboard level, but I find that same drive and motivation in my work. I’m incredibly passionate about what I do and want to produce the best quality of the task at hand. I have over six years of Marketing experience in several different avenues, from automotive to the beverage industry, and at one point, I started a kombucha company. Hard work is something I seek for, my greatest fear is being complacent. Areas of expertise include brand communications management, producing video content, public speaking, athlete management, and creating engaging events. I am looking for a career that will allow me to utilize my previous work experience to elevate your brand to a new level.
Work Experience
Media Project Manager
Wheel Pros LLC2019 – 2020
Responsibilities and Duties • Maintain a department-wide project management tool (Monday.com) • Guide, track and manage all marketing and media related projects • Work closely with New Product Development team to gather necessary assets for product releases • Coordinate vehicles, tires and schedules with owners for vehicle shoots • Guide and track individual department and brand projects • Consult with Media Director, Creative Director, Powersports Marketing Director and Chief Marketing Officer on deadlines and performance of brands and individuals • Monitor individual team member skillsets and aptitude to complete their jobs • Manage project deadlines and strategy for completion • Facilitate communication between departments, brand managers and directors • Keep all team members accountable and on-track with various projects • Report on overall team and individual team member performance Qualifications • Proficiency in project management tools and software • Impeccable attention to detail and organization
Marketing Communications
Wheel Pros LLC2017 – 2019
• Responsible for internal and external corporate communications that directly lead to the enhancement of Wheel Pros and its brand's reputation with all marketplace constituents • Drives strategic media plans across all brands • Plans and implements sales communication initiatives • Created brand promotional merch for events/give aways • Leads coordination, strategy, and the creation of new global corporate tools to ensure up to date communications and information sharing • Serves as the main point of contact for communications to Wheel Pros regarding the various brands marketing efforts including advertising campaigns, brand initiatives, key driver performances, major PR hits • Managed all Facebook and Instagram Sponsored Ads and Boosted Post
Motorsports Events Assistant
KTM North America, Inc.2016 – 2017
• PR and Marketing on-site at Motorcross Events • Worked with local dealerships for athlete autograph signings • Manage all social media; Instagram, Snapchat, and Twitter at races • Work directly with the marking teams to keep brand strategy equivalent with the race team
General Manager
Farm & Culture Co.2015 – 2016
• Developed all branding and marketing for the company • Managed all store operations • Worked with all outside vendors ordering products • Managed inventory for food and all supplies • Handled all the social media outlets
Lifestyle Marketing
Cytosport/Muscle Milk2012 – 2014
• Manage relationships with key influencers, athletes, events, corporate alliances, entertainment venues, and Cytosport sales and marketing teams. • Plan and manage all lifestyle events and marketing initiatives: Sundance, X-Games, Supercross, and Motocross races. • Managed all Muscle Milk hospitality at Supercross races with local retailers and sales teams. • Developed strong and trusting relationships with Muscle Milk’s professional athletes. • Managed content and scheduling for Facebook, Twitter, and Instagram posts. • Effectively utilizes each team member to his/her full potential. • Knowledgeable in the fitness and lifestyle space; developed new content for media and online opportunities. • Managed all sports marketing in-store retainer campaign in the US. • Coordinated all athlete photo shoots. • Managed and produced all elite athlete branded clothing.
Service Specialist
Apple2009 – 2012
• Provided exceptional customer service and helped visitors get the most out of their products. • Instructed customers how to operate their Apple computers, iPhone and iPad, etc. • Provided customer support and service at Genius Bar. • Transferred data from customer’s old computers to their new computers. • Worked in a high intensity environment and maintained multiple customer service needs for several clients in small amount of time.
Professional Skateboarder
Athlete2001 – 2011
Professional Skateboarder - Sponsorships included: Oakley, Volcom, Etnies, and World Industries. • Silver and Bronze X-Games Medal winner – Woman’s Skateboard Street Competition • First professional female skateboarder to be on the cover of an action sports magazine