Lauren Lehman
Marketing Activation Manager
Newport Beach | United States
Skills
No information
Interests
No information
Trajectory
Aug 2017 — Now
Marketing Activation Manager · ONE Bar
• Manage local & regional marketing strategies through event marketing, influencer marketing and partnerships as well as grassroots marketing
• Execute successful activations by implementing efficient program and brand strategy supporting territory events, collaborations, pop-ups and tradeshows
• Own partnership and cross-functional opportunities through closely collaborating with sales team and implementing sales strategy into field marketing objectives
• Identify relevant scenes with local market insights focusing on Fitness, Lifestyle and Entertainment to bring the brand to life while maximizing ROI
• Oversee field team on-site and manage all event logistics and assets
• Manage and maintain marketing team event calendar, weekly event recaps, budget and contracts
Sep 2001 — Oct 2017
Field Marketing Manager · Suja Juice
• Strategically coordinated and executed event activations and sampling initiatives within the Southern California market
• Support Regional Manager and local sales teams to establish and implement successful marketing programs, campaigns and materials to increase marketing support and drive sales
• Managed event logistics as well as the event marketing budget and assured that event presence supported overall marketing strategy and goals
• Developed partnerships with brands alike to further platform product awareness
• Recruited, hired and managed 13 part-time Brand Ambassadors
• Provided social media support through experiential marketing collaborations featured on various platforms
Sep 2014 — Dec 2015
Production Coordinator · BeCore (Red Bull team)
• Strategically planned and executed national Red Bull North America events
• Managed multiple high-profile events ranging from action sport competitions, summit retreats, event vehicle activations and tradeshows
• Developed and pitched new business projects with creative marketing concepts as well as present a company capabilities deck to various clients
• Coordinated all event logistics – create and reconcile budgets, event and product reports, event programming and on-site communication
• Recruited and managed on-site brand ambassadors, maintained vendor relations as well as hospitality and consumer areas
Apr 2014 — Jul 2014
Public Relations · VANS
• Managed relationships with athletes, clients, and opinion leaders through frequent communication and product seeding to market Vans products nationally
• Assisted in the decision making process to feature specific products in the 2015 Vans Marketing Holiday and Spring Lookbook
• Edited Vans related clips, from post media coverage, of online editorial, prints, and events which were compiled into the Vans yearly portfolio and company Tumblr
• Primary contact for sample requests to be used for media outlets or product placement
• Assisted with Marketing support and event production
Jun 2013 — Aug 2014
Field Marketing Member · Red Bull North America
• Determined impactful opportunities within the South Los Angeles Market to win new users and drive trial of Red Bull’s product portfolio
• Selected to work major Red Bull titled and supported events such as the US Open of Surfing, Red Bull Flugtag,
X-Games, Red Bull Sound Space, ect.
• Built and maintained professional relationships with key contacts and athletes that would develop future marketing opportunities
• Served as a marketing lead to aid in program and marketing campaign by effectively and enthusiastically communicating brand initiatives and/or product knowledge to consumers
• Created, organized and circulated Marketing Cell Team meeting communications, deliverables and recaps
Sep 2013 — Dec 2013
Special Events · PMK*BNC Public Relations
• Responsible for researching and creating the media segment of event recaps
• Managed talk show requests for celebrity and client appearances
• Contributed in the strategic planning behind the American Music Awards production
• Created, organized and circulated client call recaps within the event’s department
• Accountable for creating the media section of the PMK*BNC portfolio, which was shown to a professional list of potential clients.
