lauren klein

-Assisted with the creation of marketing materials for the marketing department. -Created content for social media platforms. -Composed variations of printed banners for clients. -Worked with the sales department in styling/retouching imagery to sell to clients. -Photographed live decor and installations on-site at a multitude of properties. -Collaborated with all departments to construct the company's 2019-2020 catalog.

-Led the company's rebrand by creating new assets used across all platforms. -Directed web developers when recreating the company's website. -Curated digital ads, digital billboards, and email newsletters/campaigns. -Conceptualized environmental signage for multiple events held in a variety of spaces. -Creation of promotional materials for all partners to create a memorable experience. -Worked with clients to create decks for proposals and presentations.

-Created protocols to improve staff quality, efficiency and customer satisfaction. -Directly resolved customer service complaints, via all forms of communication. -Handled customer billing/payment information. -Analyzed customer statistics in order to increase retention. -Generated multiple and distinct concepts for monthly boxes. -Made each design print ready and saw each through to final production. -Delivered print-ready production files, bringing designs/type up to brand guidelines while adjusting the typeface, vectoring images, and pantone selection.

-Extensive retouching in Photoshop. -Vectoring all artwork placed on orders. -Redrawing/illustrating all customer submitted artwork. -Designed all digital ads (email newsletters and banner ads). -Creating spot-color documents for multi-color print projects.

-Designed for screen printed graphic t-shirts, all over patterns, hang tags, and main labels. -CAD creation, correlating screen prints, and all over patterns. -Working directly with buyers to customize product for their stores.

-Understanding how to identify a client’s wishes and how to implement website layout that is visually appeasing. -Determine font color, font type, logos, pictures, other visual imagery and verbage. -Create sketches and samples of potential layouts for websites before developing the finished product.