Lauren Hallett

- Implemented operational improvements, including process frameworks and deployment of project management tools. - Aligned creative with brand mission and launched paid advertising campaigns that outperformed previous marketing assets by 2x. - Owned overall email marketing strategy, including drip campaigns and marketing emails, which resulted in increased conversion rates and reduced churn. - Developed reporting, analyzed digital metrics and provided data driven recommendations to executive leadership.

- Developed brand strategy and led the marketing team in planning and successfully executing campaigns, including definition of timelines, deliverables and brand creative. - Oversaw the creation of all digital and physical assets from promotions, partnerships and email, to product development, packaging and direct mail. - Collaborated with product, merchandising and operations teams to launch new products on-site and ensure excellent end-to-end customer experience. - Developed effective marketing plans for new products through promotions, email, content and social channels. - Partnered and fostered relationships with brands like Girlboss, Lucky Brand, Apartment Therapy and TheSkimm to concept sweepstakes and partnerships that align with brand initiatives. - Defined promotional sales strategy and built out monthly revenue forecasts by analyzing historical data and aligning with executive objectives.

- Managed the production of daily email and site creative to ensure assets are in line with brand standards and consistent with marketing strategies. - Owned all creative, messaging and promotions being set live on-site. - Led Society6’s campus ambassador program, developing the process to guide representatives and assist them with executing marketing events on campus. - Supported the creation of promotional materials such as mailers, catalogs and event cards. - Worked with our site curator and merchandisers to manage the creation of collections based on sales, trends, and marketing initiatives. - Developed ideas for sweepstakes campaigns, coordinating with partner brands and executing terms.

- Strategically sold digital/TV media plans and sponsorships across Turner Sports and Bleacher Report, totaling $300M+ of annual ad revenue. - Utilized data and campaign metrics to offer best practices to clients and sell through effective sponsorships, social opportunities, and media plans. - Owned the end-to-end RFP process by developing media strategies and collaborating with marketing, inventory, and research teams to best position Turner products. - Independently led sales presentations to client/agency leadership. - Proactively developed creative solutions to effectively optimize client media and resolve client issues. - Prospected new business opportunities by identifying key social/industry trends and growing strong agency relationships.