Lauren Gonzalez
Multidisciplinary Designer/Developer/Merchandiser · Freelancer
Redondo Beach, CA
In My Own Words
Accomplished creative professional with a good eye and an innovative mind. As a product developer, Im a problem solver at heart. I understand the creative process ranging from conception to execution and am able to adapt to different categories in product design and graphic design. I am a forward thinker who brings a broad perspective to brand development and I am always curious whats next. Strongly skilled in Adobe Illustrator, Photoshop, Sketching, Graphic and Print Design, and Presentations.
**Online portfolio provided when requested**
Work Experience
Multidisciplinary Designer/Developer/Merchandiser
Freelancer2019 – Present
Client contracts covering graphic and print layout design for social media marketing, creative promotional assets, and digital marketing. Web Banner, Email, and social media content design. Responsible for all design research, initial concept development, concept sketches, 2D illustrations, production samples and packaging design. Oversee fabric and production calendars to meet deadlines. Working closely with mills and manufacturers to ensure product quality and on-time delivery.
Contracted Designer
JR286 / Nike2019 – 2019
• Designed for Nike specific technical products for runners and athletes. • Assisted the product team from conception to creation of the product. • Worked on initial designs, tech packs, color ups, fit revisions, and FLEX input. • Worked closely with Nike to ensure product alignment
Senior Designer / Senior Merchandiser
agron, inc. / Adidas2008 – 2018
Senior Designer / Senior Merchandiser Nov 2016 – Oct 2018 Senior Designer for all Adidas Originals Headwear / Knits / Socks • Ran entire inline program for Adidas Originals • Drive quarterly presentations on all market travel reports, competitor analysis, design trends and design reviews to insure that seasonal design direction pairs with business objectives • Present professional reports on trending and trade shows as well as my shopping finds to lead the direction for the season •Proficient in CAD bodies, creating tech packs, re-coloring styles, color separations, approving samples, approving lab dips and vector render images. Senior Designer Oct 2014 – Nov 2016 Lead Designer for all Adidas Inline Headwear and Knits • Extensive research for technical fabrics and treatment's for performance headwear • Designed & Directed for Adidas Signature Athlete lines, including Derrick Rose, Damian Lillard, John Wall, RGIII and Messi Product Designer Sep 2009 – Oct 2014 Designer for Adidas Mens and Womens Socks and Underwear • Launched Adidas Women's Underwear program and lead the category • Worked closely with another designer to create the full line of mens/womens performance and lifestyle socks • Designed specific requested socks for Adidas signature athletes • Gained extensive knowledge in prints and all over graphics. Placed prints and all over repeats. Freelance Designer Sep 2008 – Sep 2009 • Assisted the Design team on various projects and took on junior level projects
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