Lauren Buzbee

• Collaborate with global colleagues and consultants to implement SalesForce and Marketing Cloud across international markets. • Implemented automated lead scoring and routing based on territory assignments in Hubspot for Inside Sales to nurture and drive new business development. • Manage agency partners to deliver weekly editorial emails and implement automated campaigns based on customer engagement with web assets. The automated campaigns have a 48% OR and 58.3% CTR on average, far exceeding the industry average of a 19.82% OR and 2.18% CTR. • Managed or coordinated over 300 projects that spanned across magazine publishing, direct mail, print media, video production, email campaigns, print materials, in-store materials, product launches, and product catalogs. • Successfully launched a rewards program in March of 2020 and exceeded our goal of 2,000 participants by the end of the fiscal year by deploying in-store materials, direct mail, print collateral, paid media, and email campaigns to encourage sign-ups. • Facilitated 16 promotions that generated nearly $3MM in sales.

• Collaborated with cross-functional teams to drive enhanced customer experience initiatives by creating multilayer campaigns, from in-store activations to digital assets. • Managed packaging for four product lines sold domestically and internationally by working closely with designers, sales, regulatory, and supply chain. • Developed B2B and B2C communication strategies to foster loyalty and increase in-store turns.

• Oversee a content calendar to create coordinated campaigns across social media, email, blog, and website content. • Manage an influencer program with a combined following of over 400K to increase awareness and drive sales in big-box retailers. • Execute community management for all digital channels, which have over 80K subscribers combined. • Developed a drip campaign that has a 60% open rate and a 24% clickthrough rate.

• Managed content calendar to create coordinated campaigns across social media, email, blog, and website content. Lead community management for all social media accounts, which have over 60,000 followers combined. • Facilitated launch of company rebrand by transforming all B2B- and B2C-facing imagery and communications, while adhering to brand guidelines. • Launched 50+ products by designing labels, displays, online campaigns, catalogs, and other marketing collateral. • Designed two twin packs featured in 800+ Target stores resulting in 852% YoY increase in in-store placement.

• Managed Facebook, Twitter, Instagram, and Pinterest accounts and tracked performance to increase engagement and followers by 10% each quarter. • Responsible for strategic execution of online retargeting ads that earned an ROI of over 800% in one month. • Developed relationships with over 30 bloggers who promoted our products, which resulted in over $500 in sales.

• Designed logos for two clubs at Chapman University and two start-up businesses. • Created posters for a climate change conference at the University of Colorado at Boulder and two high school plays. • Worked with Smith Optics’ Art Director to make mock magazine advertisements and gain skills in graphic design.

• Led up to five counselors to organize meaningful and rewarding activities for campers, ages 5-15. • Motivated campers to push their limits and dramatically improve their skills in golf, tennis, mountain biking, frisbee golf, fishing, and swimming while keeping activities fun, entertaining, and worthwhile. • Managed groups of up to forty children or teens to sustain a positive atmosphere by mediating conflicts and empowering group dynamics.

• Led group and private lessons for all ages, teaching introductory snowboarding skills. • Sustained a positive and motivating experience to preserve students’ interest in the sport. • Read the emotions of the group to ensure a safe and fulfilling lesson.