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Laura Smith

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Global Copywriter (ex-The North Face)
United States | US

Skills

  • Attention to Detail
  • Content Strategy
  • copywriting
  • reporting
  • script writing
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Interests

No information

Industries

Bike
Fashion
Lifestyle
Outdoor
Streetwear
Tech
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies

In my own words

— Laura

<p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">A journalist-turned-copywriter who loves words of all lengths.</span></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">I collaborate with art directors and producers to concept and create global campaigns for product launches and brand moments.

I write compelling copy across OOH, print, and digital, always tailored to drive consumers down the funnel. I’m equally comfortable with longer-form writing—interviewing subjects for feature stories or distilling complex ideas into clear, engaging prose. I've also written scripts, social captions, and copy for The North Face films.</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">I bring experience across the outdoor industry (The North Face, Christy Sports), consumer goods and tech (OtterBox), nonprofits (Bike Fort Collins, Boys and Girls Clubs), beverage (New Belgium Brewing), and tourism (Visit Fort Collins).</span></p><p><br></p><p><span style="background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.9);">If words are what you need, I'm here to help.</span></p>

Trajectory

Oct 2023 — Now
Copywriter · The North Face, a VF Company
Concept global campaigns and write campaign copy (headlines, subheads, body copy, product benefits, manifestos, etc)
Apr 2023 — Oct 2023
Freelance Copywriter · Christy Sports
Contract copywriter for brand messaging on promotions and store-wide events. Copy for digital, print and OOH.
May 2023 — Oct 2023
Freelance Copywriter · The North Face, a VF Company
Freelance copywriter for digital campaigns. Helped develop headlines, mobile banners, emails and SMS.
Jan 2023 — Apr 2023
Copywriter · The Workshop
Portfolio school but make it four months. The Workshop is a 100% free program put on by experts in the ad industry.
Jul 2019 — Jan 2022
Social Copywriter · Otter Products
May 2015 — Oct 2019
Freelance Copywriter + Writer · Freelance (Self employed)
Content writer for various online publications Copywriter for nonprofit digital channels + print applications
Feb 2014 — Jan 2015
Reporter · Seward County Independent
Gather, write articles and cover events for two local newspapers near Seward, Neb. • Social media administrator for Seward County Independent and Friend Sentinel • Responsible for gathering, writing, formatting articles for weekly publication of Friend Sentinel • Layout and design pages for weekly editions of Seward County Independent and Friend Sentinel
May 2013 — Jan 2014
Corporate Journalist · News Link
Gather, write and publish content for internal and external corporate communications • Wrote copy and articles to meet assigned deadlines • Traveled bi-monthly to the Western Region of Union Pacific to conduct on-site and phone interviews • Collaborated with and acted as managing editor for multiple clients including Union Pacific, BNSF Railway and Lester Electrical • Shot professional-quality photographs for print/online publications
Nov 2010 — May 2013
Crew Member · Trader Joe's

Activity

Education history

University of Nebraska-Lincoln logo

University of Nebraska-Lincoln

Bachelor's degree | 2009 - 2013

Connections