Laura Seliger

• Pioneered Odd Future apparel brand, growing sales 25% in 2019 and 15% in 2020 by defining creative vision, innovative product strategy, merchandising seasonal lines, and leading marketing. • Increased Dead & Company touring and e-commerce sales by 35% in 2021 by establishing successful creative strategy and overseeing development of artwork and product lines. • Supervises and leads in-house creative services team of 7 employees and up to 30 contractors, ensuring projects are completed on time, within budget, and to consistently high standards. • Oversee creative development for roster of over 50 artist brands, providing comprehensive briefs, formulating workflow processes, troubleshooting to find solutions, and reviewing final work. • Leadership skills that promote growth, building capacity of teams by motivating, providing guidance, mentorship, and personally hiring, onboarding, and off-boarding employees. • Direct and build brands’ visual and design elements for 8 top-tier accounts, leading development with hands-on project management and overseeing the process from concept to completion. • Analyzes and forecasts industry trends in streetwear and sport culture, color and materials, supply chain, and state-of-the-art manufacturing techniques for insight and innovation.