Laura Pascua
Senior Manager, OEM Accounts
Santa Cruz | United States
Skills
No information
Interests
Writing
Camping
Volunteering
Reading
Traveling
Playing guitar
In my own words
— LauraLaura Pascua has over 13years of sales management and business development experience.
Laura was the first female District Manager for Kawasaki, worldwide, and invited to present in Japan on behalf of markets in the US. She has recently taken on the role of OEM Account Manager at FOX Factory. Through the course of her work, Laura has increased market share for motorcycle and agricultural companies throughout key market areas, helped with the acquisition of over 200 new dealerships for a growing motorcycle company within North America, along with creating a new business development process for Kawasaki Motors. In addition to having vast experience in business development and sales management, Laura is detail-oriented, analytical, energetic, and quality focused with strong communication skills.
Trajectory
Sep 2021 — Now
Senior Manager, OEM Accounts · FOX Factory Inc.
-Manage strategic commercial partnerships and external communication.
-Interview, train, and coach new Account Managers on the OE and Aftermarket commercial teams.
-Collaborate with engineering, marketing, planning, procurement, operations, and quality control departments to execute projects and determine risk.
-Present 5yr business growth strategy for the existing/future commercial partner to stakeholders.
-Create commercial and financial presentations throughout the gate process.
-Establish business/sales plans and forecasts to plan for production schedules.
-Determine strategy and product placement for upcoming technology.
Feb 2020 — Sep 2021
OEM Account Manager · FOX Factory Inc.
-Manage new production projects for OEM accounts, totaling over $120m in annual revenue.
-Procured over $50m in annual new business revenue.
-Conduct inventory analysis to manage inventory turns to prevent IED.
-Work with customer product planning teams to create opportunities and RFQ's.
Apr 2016 — Feb 2020
District Sales Manager · Kawasaki Motors Corp., USA
-Meet and exceed sales goals with an average growth of 21% year over year.
-Manage sales and marketing for over 300 accounts throughout the western US, through face-to-face meetings and virtually.
-Find business growth opportunities through market analysis and historical data.
-Conducted Salesforce and MapAnything training for field and internal sales teams.
-Create market updates, including sales projections, competitive information, dealer performance plans, and dealership status for newly added or terminated dealers.
Nov 2014 — Apr 2016
National Dealer Network Specialist · Kawasaki Motors Corp., USA
- Streamlined the Dealer Development departmental process and procedures for new dealer set-up, buy/sell and termination.
- Increased average dealer retail by 14% through working with existing dealers on sales performance and new dealer acquisition. - - Helped establish 27 new dealers, from start to finish, with average sales 20% higher than existing dealers.
- Communicated company standards and expectations to existing and prospective dealers.
- Collaborated with Regional Sales Manager to determine proper dealer performance and training programs.
Aug 2013 — Nov 2014
Dealer Development Specialist, North America · KTM North America, Inc.
- Identify KMA’s (key market area) throughout the U.S. and Canada to determine the most effective way to increase market share.
- Establish relationships with prospective dealership owners.
- Added a new product line to 28% of existing KTM dealerships.
- Deliver dealer performance updates, quarterly dealer acquisition reviews, and presentations for CEO and VP of Sales.
- Established the first generation of over 100 dealers for Husqvarna Motorcycles North America.
Oct 2012 — Aug 2013
Lead Parts Advisor · A&S Powersports
- Completed all parts and service training modules for BMW, Ducati, Triumph and Piaggio.
- Highest volume parts department for BMW North America at time of employment.
- Departmental sales of up to $500k in parts per month.
- Trained new parts staff on processes, part and accessory look-ups, customer service, and inventory.
- Conducted customer and employee training on tires, motorcycle helmets and other apparel.
Apr 2011 — Oct 2012
Training Manager · Cycle Gear
- Worked at 6 different underperforming locations throughout California to determine strategy to increase sales.
- Increased store sales by an average of 28%.
- Trained staff to qualify, sell, and close parts and accessory sales.
- Supervised staff while they completed over 20 online training modules.
- Created merchandising diagrams with sales team to ensure optimal visual merchandising throughout the store.
- Established procedures to increase safety and productivity when changing motorcycle tires and handling battery acid.
Oct 2007 — Apr 2011
Parts Sales Associate · Faultline Powersports
- Managed inventory by placing orders with vendors and adjusting min/max to fit sales trends.
- Balanced the method of payments with the computer system to verify accurate end of day sales.
- Checked customer motorcycle exhausts to ensure compliance with state park regulations.
- Changed motorcycle and ATV tires to assure safety while riding.
- Created marketing materials for events and fundraisers at two locations.
- Designed shop branding, such as t-shirts, hats and banners.
