Laura Nasca

Graphic Designer

2021 – 2023

- High volume production of digital advertisements for Snowflake and their partner companies. - Curate the aesthetics of our YouTube channel and sub-channels via thumbnail design. - Image production for website migration. Keeping images on brand with new website guidelines. Promoting new partnerships. - Production of high quality, Web-optimized files at scale. - Video and audio editing for our recorded webinar series.

Deckhand, Administrative Assistant

2022 – 2022

Graphic Designer

2018 – 2021

Marketing: - Redesigned our weekly newsletter to members to make it more readable and engaging, saw 50% increase in sends over a year; 400k reachable audience, 17% open rate - Launched a daily newsletter campaign with team of 3 during March/April 2020, 1M weekly sends, 20% open rate, 2% CTR - Generate social media content (copywriting for blog posts, photography, scheduling social media via Buffer and Later - Alternative text copywriting for SEO Graphics: - Print and digital advertising, design and prep material for print including posters, flyers, newsletters - For larger events, usually turn around collateral for 10 independent locations within 4 weeks. Have turned around a print ready campaign with included digital assets in 24 hours UX/UI: - Wireframing through hi-fi visual dev, desktop & mobile - Enforcing user experience and accessibility standards - Optimizing graphics and multimedia for web Project Management: - Oversaw launch of a program involving 50+ gym partners and 15 marketers through ideation, data optimization, and design. - Manage on a continued basis

Graphic Design Intern

2016 – 2017

- Created newsletter graphics and digital ads to promote sales to university outdoors programs - Tightened internal brand guidelines, established the media kit. - Ran in person events for our university partners

Adult Sports and Activities Director

2014 – 2017

- Seasonal role - Organized and lead engaging activities for the adult guests at the resort, with focus on outdoor activities (kayaking, biking, hiking, lawn games, etc.) - Evening events (Trivia Night, dance lessons, poker, games, etc.) - Manage and encourage the culture of the resort, and the unique atmosphere of among about 150 guests each week

BA

2016

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