Laura Kunoth

Design and install retail visual displays to increase product sell thru in key accounts throughout territory.

- Collaborated with design and merchandising team to develop styles from concept through production, ensuring the designer’s vision was never lost throughout the process. - Seasonally sourced new materials and trims through network of suppliers that met the company RSL and quality standards. - Maintained tech packs, line plans, WIP, and other reports, making sure details were up-to-date and accurate. - Coordinated print/fabric/trim approvals with design, colorist, and graphic designer. - Negotiated and confirmed all costing while maintaining the designer’s vision and surpassing internal margin goals for category. - Collaborated with marketing to develop new packaging, hangtag programs, and other projects as needed. - Managed the internal Bluesign working group that is working to integrate the Bluesign company initiative into the design, merchandising, and development of product. - Traveled to overseas and domestic factories as needed to ensure the working relationship as well as the quality of our collection were maintained.

- Partnered with design, technical design, and sourcing teams to build, develop and cost quality product for assigned categories. - Determined style/sku plan, target costs, and projections that can support the divisional strategies to meet financial targets for each season. - Worked with overseas and domestic mills and factories to develop and source product that exceeds company standards. - Collaborated with marketing team to develop key product stories. - Seasonally performed detailed competitor analysis reports to keep the brand ahead of its competition. - Managed product and merchandise photo shoots for categories.

- Partnered with global D&D department to plan product assortment for US collection working with domestic sales team to ensure product line is successful in our market. - Managed development and production of promotional and collateral materials. - Supported US sponsored athletes, teams and coaches as needed.

- Work closely with global D&D department at international headquarters to design and develop product assortment mix for the US market. - Manage development from 2D through production for the US product assortment while staying on calendar. - Create and maintain tech packs and spec sheets for all US specific products. - Work directly with overseas vendors to develop/produce SMU requests from athletes, teams, and key accounts. - Examine, report and track the successes and failures of Arena’s product in the marketplace, and determine reasons for success or failure, then present this information to international executives. - Place production PO’s with both domestic and overseas vendors and ensure product is delivered on time. - Oversee development and production of promotional and collateral materials, including seasonal product catalog. - Seasonally analyze our competitor’s products and technologies and present information to D&D department.

- Managed the development, sourcing, and costing of men's, boy's and kid's board shorts, walk shorts, jackets, pants and denim. - Maintained line plans and bill of materials for categories. - Ensured that design and development stayed on calendar and that delivery of all samples met the designated deadlines. - Sourced new vendors as needed. - Collaborated with existing vendors relationships in order to produce quality product that met the company goals for gross margin and profitability.

Managed the development and sourcing of men's, boy's and kid's woven bottoms.

Liason between M&D department in US and international distributors/licensees.

Inside sales for west coast accounts.

Inside sales for core skate accounts